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SMPTE Motion Imaging Journal ( Volume: 125, Issue: 1, 2016)
[ACTIVE]

Addressing Issues in File-Based Workflows: The Joint Task Force on File Formats and Media Interoperability and the World of Advertising

Metadata

Publisher
SMPTE — White Plains, NY, USA
Doc Type
Journal Article
Content Type
Original Research
Abbreviated Title
SMPTE Mot. Imag. J
Volume
125, No. 1, pp. 22–28
Abstract
When it comes to media, measurement is what it's all about. We are all in the business of monetizing our media assets, but without accurate measurement of their consumption, we really cannot do a good job. Recently, we have seen some very important advances in technologies that enable not only the management, but also identification and measurement of media consumption. SMPTE has standardized the representation of Ad-IDs and Entertainment Identifier Registry identifiers, as well as how to handle them in Material eXchange Format (MXF) files. SMPTE is also working on the embedding of these identifiers in content in such a way that it can survive all means of transformation and distribution to viewers in its TC 24TB Open Binding of IDs Drafting Group. Coupled with work that has already been done, we are on the cusp of having a very powerful toolset for media management and measurement.
Publication Date
2016-01-01
DOI
10.5594/j18660
ISSN
Print: 1545-0279 | Electronic: 2160-2492
Link
https://doi.org/10.5594/j18660
Author(s)
Chris Lennon
bio
Chris Lennon is president and chief operating officer of MediAnswers, specialists in advertising and media workflow. He has more than 30 years of experience in the media business, leading large projects on every continent except for Antarctica. He is a past Standards Director for SMPTE, and is a SMPTE Fellow and award winner. In his spare time, he is an accomplished race car driver, and heads up a high performance driving program.
Harold Geller
bio
Harold S. Geller is chief growth officer at Advertising Digital Identification LLC (Ad-ID) a U.S.-based advertising-metadata system, the UPC code for Ads across all platforms, which is a joint venture of American Association of Advertising Agencies (4A's) and the Association of National Advertisers (ANA). Geller speaks and writes extensively regarding interoperability, digital workflow and metadata in advertising and is the co-author of six white papers on the subject. His advertising career spans more than 30 years, in the U.S. and Canada. He has worked in media buying/planning, account management, financial, and technology roles at MindShare, Ogilvy & Mather, and McCann Erickson, and the defunct Ted Bates and Foster Advertising. Geller is a graduate of radio and television broadcasting from Seneca College (Toronto, Ontario, Canada).
Clyde Smith
bio
Clyde D. Smith is the senior vice president of new technologies for Fox Network Engineering and Operations. In this role, he supports broadcast and cable networks, production, and post production operating groups in addressing their challenges with new technologies focusing on standards, regulations and lab proof of concept testing and evaluation. Prior to joining Fox, he was senior vice president (SVP) of global broadcast technology and standards at Turner Broadcasting System, Inc. where he provided technical guidance for the company's domestic and international teams. He previously held positions as SVP of broadcast engineering research and development at Turner, SVP & chief technology officer at Speer Communications, and supervisor of communications design and development engineering for Lockheed Space Operations at the Kennedy Space Center. Smith also supported initiatives for Turner Broadcasting that were recognized by the Computer World Honors program with the 2005, 21st Century Achievement Award for Media Arts and Entertainment and a Technology and Engineering Emmy Award for Pioneering Efforts in the Development of Automated, Server-Based Closed Captioning Systems. In 2007 he received the SMPTE Progress Medal and 2008 he received the Storage Visions Conference Storage Industry Service Award.
Keyword(s)
Advertising, JTFFFMI, File-Based Workflow, Standards, Workflow
Copyright
© 2016 Society of Motion Picture and Television Engineers, Inc.

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Chris Lennon, Harold Geller, and Clyde Smith; Addressing Issues in File-Based Workflows: The Joint Task Force on File Formats and Media Interoperability and the World of Advertising, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 1, 2016); SMPTE, 2016. Available at https://doi.org/10.5594/j18660
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Chris Lennon, Harold Geller, and Clyde Smith; Addressing Issues in File-Based Workflows: The Joint Task Force on File Formats and Media Interoperability and the World of Advertising, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 1, 2016); SMPTE, 2016. Available at https://doi.org/10.5594/j18660

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Chris Lennon, Harold Geller, and Clyde Smith; Addressing Issues in File-Based Workflows: The Joint Task Force on File Formats and Media Interoperability and the World of Advertising, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 1, 2016); SMPTE, 2016. Available at https://doi.org/10.5594/j18660
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<span class="citation">Chris Lennon, Harold Geller, and Clyde Smith; <cite>Addressing Issues in File-Based Workflows: The Joint Task Force on File Formats and Media Interoperability and the World of Advertising</cite>, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 1, 2016); SMPTE, 2016. Available at <a href="https://doi.org/10.5594/j18660" target="_blank" rel="noopener">https://doi.org/10.5594/j18660</a></span>

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Chris Lennon, Harold Geller, and Clyde Smith; Addressing Issues in File-Based Workflows: The Joint Task Force on File Formats and Media Interoperability and the World of Advertising, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 1, 2016); SMPTE, 2016
doi: 10.5594/j18660
url: https://doi.org/10.5594/j18660
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Chris Lennon, Harold Geller, and Clyde Smith; <cite id="bib-10-5594-j18660">Addressing Issues in File-Based Workflows: The Joint Task Force on File Formats and Media Interoperability and the World of Advertising</cite>, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 1, 2016); SMPTE, 2016
<span class="doi">10.5594/j18660</span>
</li>

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