BXF: 3.0: Putting Relics of the 90s Out to Pasture

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Mot. Imag J.
Volume: 123, No. 7, pp. 49–51
Abstract: In the paper's title, “relics” refers to faxes, e-mails, pagers, and other items still in daily use as data exchange methods in today's media organizations. How can that be? The 1990s were 20 years ago. Yet, the fact remains that standard exchange of traffic instructions between ad agencies and media outlets, telling broadcasters when, where, and how to air commercial advertising, remains fax and e-mail. SMPTE's Broadcast eXchange Format (BXF) Working Group set out to change this. Automating the flow of traffic instructions from ad agencies to broadcast media is perhaps the most anticipated BXF 3.0 enhancement. Key industry players have put in countless hours to create an XML schema for the exchange of these data that can be used in modern service-oriented architectures. This paper explores what has been completed and looks at the potential impact on media organizations in the coming years.
Publication Date: 2014-10-01
DOI: 10.5594/j18472
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/j18472
Author(s): Christopher Lennon
bio
Chris Lennon serves as president & CEO of MediAnswers, a media technology consulting firm. He has been in the media business for 30 years, and has been involved in virtually all facets of media management. He has led key efforts with major media organizations on every continent except for Antarctica, and is well known in the business as the “father of BXF.” In his spare time, he is an accomplished race car driver, and high-performance driving instructor.
Copyright: © 2014 Society of Motion Picture and Television Engineers, Inc.

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Christopher Lennon; BXF: 3.0: Putting Relics of the 90s Out to Pasture, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014. Available at https://doi.org/10.5594/j18472

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Christopher Lennon; BXF: 3.0: Putting Relics of the 90s Out to Pasture, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014. Available at https://doi.org/10.5594/j18472

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Christopher Lennon; BXF: 3.0: Putting Relics of the 90s Out to Pasture, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014. Available at https://doi.org/10.5594/j18472

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<span class="citation">Christopher Lennon; <cite>BXF: 3.0: Putting Relics of the 90s Out to Pasture</cite>, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014. Available at <a href="https://doi.org/10.5594/j18472" target="_blank" rel="noopener">https://doi.org/10.5594/j18472</a></span>

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Christopher Lennon; BXF: 3.0: Putting Relics of the 90s Out to Pasture, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014
doi: 10.5594/j18472
url: https://doi.org/10.5594/j18472

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Christopher Lennon; <cite id="bib-10-5594-j18472">BXF: 3.0: Putting Relics of the 90s Out to Pasture</cite>, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014
<span class="doi">10.5594/j18472</span>
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