SMPTE Meetings and Conferences ( October 2022)
[ACTIVE]
Content Personalization; a Future Vision
Metadata
- Publisher
- SMPTE — White Plains, NY, USA
- Doc Type
- Conference Paper
- Content Type
- Original Research
- Volume
- 2022, No. 10, pp. 1–11
- Abstract
- Content personalization has the potential to generate compelling versions of documentaries, dramas, sports recaps, news summaries, movies, and advertisements that dynamically match each viewer's interests - the extreme relevance increasing audience engagement. Additionally, rich viewer-controlled personal preference data in turn increases the value of subscription and advertising revenue streams. — However, there is a growing and competing tension between content distributors' desire to serve precise and meaningful recommendations for viewers and viewers' willingness to allow access to their personal data, especially to unknown or untrusted organizations. The emerging need for content providers is to have a more comprehensive understanding of audience preferences and for viewers the ability to carry their preferences across all content providers. To address these needs, a secure privacy-assured mechanism to support rapid transparent use of data would address these competing tensions. — Today, neither a technical solution nor protocol standard exist to support this vision. The purpose of this paper is to explore the potential of a data rich, viewer controlled content personalization ecosystem.
- Publication Date
- 2022-10-24
- DOI
10.5594/M001978- ISBN
- Print:
978-1-61482-963-8 - Link
- https://doi.org/10.5594/M001978
- Author(s)
- John FootenDeloitte Consulting LLP, Managing DirectorJason WilliamsonDeloitte Consulting LLP, Managing DirectorBlake WhiteDeloitte Consulting LLP, Specialist LeaderJesse PittDeloitte Consulting LLP, Specialist MasterGarrett ColeyDeloitte Consulting LLP, Analyst
- Keyword(s)
- Audience Segmentation, Cloud, Content Stitching, Content Provider Agents, Content Recommendation, Content Relevance, Content Staging, Content Targeting, Compelling Content, Data Ownership, Edge Services, Advertising, Personal Profile, Personalization, Viewer Agents, Viewer Control, Viewer Preference Identification
- Copyright
- © 2022 Society of Motion Picture and Television Engineers, Inc.
Bibliographic Reference(s)
- P. Galdies, “A Summary of the EU General Data Protection Regulation”, DataIQ,January 14, 2016. https://www.dataiq.co.uk/blog/summary-eu-general-data-protection-regulation EXTERNAL
- Anon, “Consumer Privacy: What are consumers willing to share?”, Speed of Life: Consumer Intelligence Series, PricewaterhouseCoopers LLP, 2012. https://www.pwc.com/ua/en/industry/retail-consumer/assets/pwc-consumer-privacy-and-information-sharing.pdf#:~:text=The%20more%20personal%20the%20information%2C%20the%20less%20consumers,it%20as%20being%20less%20personal%20and%20more%20anonymousM. Bahl, “The Business Value of Trust,” Cognizant Center for the Future of Work, May 2016. https://www.cognizant.com/us/en/archives/whitepapers/documents/the-business-value-of-trust-codex1951.pdfP. Lee et al, “Are data privacy concerns driving consumer behavior? Not yet,” Deloitte Insights, December 8, 2021. https://www2.deloitte.com/us/en/insights/industry/technology/protecting-consumer-data.html EXTERNAL
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John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; Content Personalization; a Future Vision, SMPTE Meetings and Conferences ( October 2022); SMPTE, 2022, ISBN: 978-1-61482-963-8. Available at https://doi.org/10.5594/M001978
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John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; Content Personalization; a Future Vision, SMPTE Meetings and Conferences ( October 2022); SMPTE, 2022, ISBN: 978-1-61482-963-8. Available at https://doi.org/10.5594/M001978
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John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; Content Personalization; a Future Vision, SMPTE Meetings and Conferences ( October 2022); SMPTE, 2022, ISBN: 978-1-61482-963-8. Available at https://doi.org/10.5594/M001978
Snippet:
<span class="citation">John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; <cite>Content Personalization; a Future Vision</cite>, SMPTE Meetings and Conferences ( October 2022); SMPTE, 2022, ISBN: 978-1-61482-963-8. Available at <a href="https://doi.org/10.5594/M001978" target="_blank" rel="noopener">https://doi.org/10.5594/M001978</a></span>
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John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; Content Personalization; a Future Vision, SMPTE Meetings and Conferences ( October 2022); SMPTE, 2022, ISBN: 978-1-61482-963-8
doi: 10.5594/M001978
url: https://doi.org/10.5594/M001978
doi: 10.5594/M001978
url: https://doi.org/10.5594/M001978
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<li> John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; <cite id="bib-10-5594-m001978">Content Personalization; a Future Vision</cite>, SMPTE Meetings and Conferences ( October 2022); SMPTE, 2022, ISBN: 978-1-61482-963-8 <span class="doi">10.5594/M001978</span> </li>