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  "docId": "10.5594-M001978",
  "document": {
    "abstract": "Content personalization has the potential to generate compelling versions of documentaries, dramas, sports recaps, news summaries, movies, and advertisements that dynamically match each viewer's interests - the extreme relevance increasing audience engagement. Additionally, rich viewer-controlled personal preference data in turn increases the value of subscription and advertising revenue streams. — However, there is a growing and competing tension between content distributors' desire to serve precise and meaningful recommendations for viewers and viewers' willingness to allow access to their personal data, especially to unknown or untrusted organizations. The emerging need for content providers is to have a more comprehensive understanding of audience preferences and for viewers the ability to carry their preferences across all content providers. To address these needs, a secure privacy-assured mechanism to support rapid transparent use of data would address these competing tensions. — Today, neither a technical solution nor protocol standard exist to support this vision. The purpose of this paper is to explore the potential of a data rich, viewer controlled content personalization ecosystem.",
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      "confidence": "high",
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      "version": "smpte-idams-publication@v1"
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    "authors": [
      {
        "affiliation": "Deloitte Consulting LLP, Managing Director",
        "name": "John Footen"
      },
      {
        "affiliation": "Deloitte Consulting LLP, Managing Director",
        "name": "Jason Williamson"
      },
      {
        "affiliation": "Deloitte Consulting LLP, Specialist Leader",
        "name": "Blake White"
      },
      {
        "affiliation": "Deloitte Consulting LLP, Specialist Master",
        "name": "Jesse Pitt"
      },
      {
        "affiliation": "Deloitte Consulting LLP, Analyst",
        "name": "Garrett Coley"
      }
    ],
    "authors$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "contentType": "orig-research",
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      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "copyright": {
      "holder": "Society of Motion Picture and Television Engineers, Inc.",
      "holder$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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      "year": "2022",
      "year$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "docId": "10.5594-M001978",
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      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "docLabel": "SMPTE Meetings and Conferences ( October 2022)",
    "docLabel$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "docTitle": "Content Personalization; a Future Vision",
    "docTitle$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
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    "docType": "Conference Paper",
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      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "doi": "10.5594/M001978",
    "doi$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "href": "https://doi.org/10.5594/M001978",
    "href$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "isbn": {
      "print": "978-1-61482-963-8",
      "print$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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    "isbn$meta": {
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      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "keywords": [
      "Audience Segmentation",
      "Cloud",
      "Content Stitching",
      "Content Provider Agents",
      "Content Recommendation",
      "Content Relevance",
      "Content Staging",
      "Content Targeting",
      "Compelling Content",
      "Data Ownership",
      "Edge Services",
      "Advertising",
      "Personal Profile",
      "Personalization",
      "Viewer Agents",
      "Viewer Control",
      "Viewer Preference Identification"
    ],
    "keywords$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "number": "10",
    "number$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "pages": "1–11",
    "pages$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "publicationDate": "2022-10-24",
    "publicationDate$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "publisher": "SMPTE",
    "publisher$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
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    "publisherLocation": {
      "city": "White Plains, NY",
      "city$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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      "country": "USA",
      "country$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
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      "source": "parsed",
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        "orphan/10.5594-M001978/h:27cf70e4",
        "orphan/10.5594-M001978/h:ffe80703"
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        "confidence": "medium",
        "flag": "PDF reference count (2) differs from Crossref (0); check the parse against the PDF",
        "note": "References parsed from the published PDF (Conference Repository/Conference Papers/2022/10012556/10012557/10012602.pdf), unnumbered bibliography. SMPTE's library delivery has no reference file or full text for this paper (src/main/reports/smpte-upstream/referenceFilesTruthTable.md). Cross-check: Crossref lists 0 reference(s) for this DOI; 2 parsed from the PDF.",
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      "active$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2022/10012556/10012557/10012602.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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    "volume": "2022",
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      "confidence": "high",
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      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
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}