How's your Hooper Rating?

Metadata

Publisher: SMPTE — White Plains, NY, USA
Doc Type: Conference Paper
Content Type: Original Research
Volume: 2016, No. 10, pp. 1–8
Abstract: Since the golden age of radio, audience measurement inefficiencies have hindered some and enabled others. To appreciate the relationship between the ATSC Content Recovery standard and the SMPTE Open Binding project, we have to consider the unique history of ad-supported entertainment in the United States. — Experts from the field of demographic research previously worked in private. Today, statistics analysts are talking to broadcast engineers. Pitchmen, TV networks and their agents are working together because the future of big numbers depends on councils, collectives, coalitions and cooperatives. To ensure that cross-platform impression-tracking resources can interoperate, an unprecedented effort is underway.
Publication Date: 2016-10-25
DOI: 10.5594/M001702
ISBN: Print: 978-1-61482-957-7
Link: https://doi.org/10.5594/M001702
Author(s): Andy Rosen
Keyword(s): OBID, OBID-TLC, ATSC 3.0, a/334, a/336, MRC, CIMM, TAXI, The Clearinghouse Initiative, Digital Watermark, Audience Measurement, Ratings, C3, Media Currency, Jingles, Networks
Copyright: © 2016 Society of Motion Picture and Television Engineers, Inc.

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Andy Rosen; How's your Hooper Rating?, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7. Available at https://doi.org/10.5594/M001702

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Andy Rosen; How&#x27;s your Hooper Rating?, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7. Available at https://doi.org/10.5594/M001702

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Andy Rosen; How's your Hooper Rating?, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7. Available at https://doi.org/10.5594/M001702

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<span class="citation">Andy Rosen; <cite>How&#x27;s your Hooper Rating?</cite>, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7. Available at <a href="https://doi.org/10.5594/M001702" target="_blank" rel="noopener">https://doi.org/10.5594/M001702</a></span>

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Preview:

Andy Rosen; How's your Hooper Rating?, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7
doi: 10.5594/M001702
url: https://doi.org/10.5594/M001702

Snippet:

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Andy Rosen; <cite id="bib-10-5594-m001702">How&#x27;s your Hooper Rating?</cite>, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7
<span class="doi">10.5594/M001702</span>
</li>