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SMPTE Meetings and Conferences ( July 2015)
[ACTIVE]

Changing the Game: A Guide to Cost-Efficient Software-Based HEVC Video Processing Deployment

Metadata

Publisher
SMPTE — White Plains, NY, USA
Doc Type
Conference Paper
Content Type
Original Research
Volume
2015, No. 07, pp. 1–17
Abstract
The new HEVC/H.265 codec offers many advantages vital to new revenue-generation opportunities and service game changers across the industry, such as: • Addition of more channels and increased quality at lower bitrates • Improved consumer quality of experience • Multiscreen CDN opex reduction • 4K Ultra HD enablement • Faster file downloads for mobile video viewing • Improved streamed content quality • Reduced video storage in device memory. • More storage capacity for large libraries — The transition to HEVC video processing infrastructures– particularly for large installed MPEG-2 and H.264 installed bases – must also make economic sense. There are a set of common, tough questions to pose when planning transitions to HEVC-enabled video processing infrastructure: • Can it deliver a fully functional implementation of real-time HEVC encoding at 1080P? • Is it optimized for easy migration from legacy compression codecs? • Can it handle the increased processing power and decision/tradeoff complexity required to power HEVC? • Is it optimized to minimize total cost of ownership? • Will it evolve your infrastructure or leave you stranded as the HEVC codec evolves? — Software-upgradeable solutions can incorporate these new compression approaches much more quickly and cost-efficiently than fixed-hardware encoding platforms, such as ASICs and DSPs. This presentation will provide a practical guide to software-based HEVC deployment through the evolving video ecosystem.
Publication Date
2015-07-14
DOI
10.5594/M001597
ISBN
Print: 978-1-61482-955-3
Link
https://doi.org/10.5594/M001597
Author(s)
Mark CousinsProfessional Services, Asia/Pacific, Elemental Technologies Asia Ltd, Office Unit Nos. 2015-2016, Level 20, Tower 1, Metroplaza, 223 Hing Fong Road, Kwai Fong, Hong Kong
Keyword(s)
HEVC, H.265, Software-defined Video, Video Compression, 4K, UHDTV, Video Processing, MPEG-2, H.264, Content Delivery Network, DASH, Codec, Red Bull, Akamai, Samsung, World Cup
Copyright
© 2015 Society of Motion Picture and Television Engineers, Inc.

Bibliographic Reference(s)

  • Giardina, Carolyn, “Live Ultra HD Coverage of FIFA World Cup Coming to Brazil,” The Hollywood Reporter. June 12, 2014. EXTERNAL
  • Elemental Technologies white paper. “HEVC Demystified: A Primer on the H.265 Video Codec.” February, 2013. EXTERNAL
  • Butts, Tom, “Russia’s NTV-Plus Satcasts Olympic Opening Ceremonies in UHD,” TV Technology. February 19, 2014. EXTERNAL
  • Videonet. “HEVC as a Game-Changer.” Issue 17. April, 2013. EXTERNAL
  • Elemental Technologies white paper. “Live 4K Ultra HD TV: From Demonstration to Service Launch.” July 2014. EXTERNAL
  • Pennington, Adrian, “Elemental to Test 4K HEVC MPEG-DASH in NAB Demo with Akamai,” Streaming Media. April 5, 2014. EXTERNAL
  • Nastic, Goran, “Elemental pins hopes on 4K HEVC,” CSI Magazine. November 12, 2013. EXTERNAL
  • Baumgartner, Jeff, “Brazil’s Globosat To Offer Three World Cup Matches In 4K,” Multichannel News. June 12, 2014. EXTERNAL
  • Anonymous, “K-Opticom And Elemental Technologies Claim World First For Real-Time 4K In HEVC,” Videonet. November 7, 2013. EXTERNAL
  • Elemental Technologies white paper. “CDNs Demystified: A Streaming Technology Primer.” February, 2013. EXTERNAL
  • Ericsson market research news. “Ericsson Media Vision 2020 - maps out the future of TV.” April 7, 2014. EXTERNAL
  • Wang, Joyce, “Elemental Teams with Broadcom to Deliver World Cup in 4K,” Cablefax. June 12, 2014. EXTERNAL
  • Dziadul, Chris, “NTV-Plus delivers 4K,” Broadband TV News. February 17, 2014. EXTERNAL
  • Campbell, Thomas, “42k in 4K (Elemental stream Osaka marathon in Ultra HD),” IP&TV News. October 30th, 2013. EXTERNAL
  • Briel, Robert, “Elemental streams world’s 1st live 4K broadcast over the internet,” Broadband TV News. May 5, 2014. EXTERNAL
  • Cisco Visual Networking Index: Forecast and Methodology. 2013 - 2018. EXTERNAL
  • Pennington, Adrian, “Elemental test 4K over CDN’s,” TVBEurope. April 16, 2014. EXTERNAL
  • Wein, Josh, “Elemental shows off real-time 4K HEVC encoding,” FierceOnlineVideo. December 11, 2013.  EXTERNAL
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Mark Cousins; Changing the Game: A Guide to Cost-Efficient Software-Based HEVC Video Processing Deployment, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3. Available at https://doi.org/10.5594/M001597
Snippet:
Mark Cousins; Changing the Game: A Guide to Cost-Efficient Software-Based HEVC Video Processing Deployment, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3. Available at https://doi.org/10.5594/M001597

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Mark Cousins; Changing the Game: A Guide to Cost-Efficient Software-Based HEVC Video Processing Deployment, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3. Available at https://doi.org/10.5594/M001597
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<span class="citation">Mark Cousins; <cite>Changing the Game: A Guide to Cost-Efficient Software-Based HEVC Video Processing Deployment</cite>, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3. Available at <a href="https://doi.org/10.5594/M001597" target="_blank" rel="noopener">https://doi.org/10.5594/M001597</a></span>

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Preview:
Mark Cousins; Changing the Game: A Guide to Cost-Efficient Software-Based HEVC Video Processing Deployment, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3
doi: 10.5594/M001597
url: https://doi.org/10.5594/M001597
Snippet:
<li>
Mark Cousins; <cite id="bib-10-5594-m001597">Changing the Game: A Guide to Cost-Efficient Software-Based HEVC Video Processing Deployment</cite>, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3
<span class="doi">10.5594/M001597</span>
</li>