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    "abstract": "The new HEVC/H.265 codec offers many advantages vital to new revenue-generation opportunities and service game changers across the industry, such as: • Addition of more channels and increased quality at lower bitrates • Improved consumer quality of experience • Multiscreen CDN opex reduction • 4K Ultra HD enablement • Faster file downloads for mobile video viewing • Improved streamed content quality • Reduced video storage in device memory. • More storage capacity for large libraries — The transition to HEVC video processing infrastructures– particularly for large installed MPEG-2 and H.264 installed bases – must also make economic sense. There are a set of common, tough questions to pose when planning transitions to HEVC-enabled video processing infrastructure: • Can it deliver a fully functional implementation of real-time HEVC encoding at 1080P? • Is it optimized for easy migration from legacy compression codecs? • Can it handle the increased processing power and decision/tradeoff complexity required to power HEVC? • Is it optimized to minimize total cost of ownership? • Will it evolve your infrastructure or leave you stranded as the HEVC codec evolves? — Software-upgradeable solutions can incorporate these new compression approaches much more quickly and cost-efficiently than fixed-hardware encoding platforms, such as ASICs and DSPs. This presentation will provide a practical guide to software-based HEVC deployment through the evolving video ecosystem.",
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        "affiliation": "Professional Services, Asia/Pacific, Elemental Technologies Asia Ltd, Office Unit Nos. 2015-2016, Level 20, Tower 1, Metroplaza, 223 Hing Fong Road, Kwai Fong, Hong Kong",
        "name": "Mark Cousins"
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    "docTitle": "Changing the Game: A Guide to Cost-Efficient Software-Based HEVC Video Processing Deployment",
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