Faxes, Emails, Pagers, and The Macarena — Adios to Relics of the '90s

Metadata

Publisher: SMPTE — White Plains, NY
Doc Type: Conference Paper
Content Type: Original Research
Volume: 2013, No. 10, pp. 1–6
Abstract: You may laugh, but the first two items in this paper's title are still in daily use as data exchange methods in today's media organizations. How can that be? The '90s were 20 years ago. Yet, the fact remains that standard exchange of traffic instructions between ad agencies and media outlets, telling broadcasters when, where and how to air commercial advertising, remains fax and email. SMPTE's Broadcast eXchange Format (BXF) Working Group set out to change this. Automating the flow of traffic instructions from ad agencies to broadcast media is perhaps the most anticipated BXF 3.0 enhancement. Key industry players put in countless hours to create an XML schema for the exchange of this data that can be used in modern service-oriented architectures. We'll explore what has been completed, and look at the potential impact on media organizations over the coming years. We're hoping this also means we'll never hear “The Macarena” again.
Publication Date: 2013-10-01
DOI: 10.5594/M001514
Link: https://doi.org/10.5594/M001514
Author(s): Christopher LennonMediAnswers
Keyword(s): Workflow, BXF, Advertising, Content
Copyright: © 2013 Society of Motion Picture and Television Engineers, Inc.

Bibliographic Reference(s)

SMPTE 2021-x, Broadcast eXchange Format suite of documents, SMPTE , 2013 . EXTERNAL

Source Data (JSON)

Full registry record with provenance metadata. Open directly: /api/doc/10.5594-M001514.json

Reference Tree

Explore all references and references to this document, as a navigable tree.

Open Reference Tree

Reference this Doc

Plain text (ISO 690 compliant)

Preview:

Christopher Lennon; Faxes, Emails, Pagers, and The Macarena — Adios to Relics of the '90s, SMPTE Meetings and Conferences ( October 2013); SMPTE, 2013. Available at https://doi.org/10.5594/M001514

Snippet:

Christopher Lennon; Faxes, Emails, Pagers, and The Macarena — Adios to Relics of the &#x27;90s, SMPTE Meetings and Conferences ( October 2013); SMPTE, 2013. Available at https://doi.org/10.5594/M001514

HTML (ISO 690 compliant)

Preview:

Christopher Lennon; Faxes, Emails, Pagers, and The Macarena — Adios to Relics of the '90s, SMPTE Meetings and Conferences ( October 2013); SMPTE, 2013. Available at https://doi.org/10.5594/M001514

Snippet:

<span class="citation">Christopher Lennon; <cite>Faxes, Emails, Pagers, and The Macarena — Adios to Relics of the &#x27;90s</cite>, SMPTE Meetings and Conferences ( October 2013); SMPTE, 2013. Available at <a href="https://doi.org/10.5594/M001514" target="_blank" rel="noopener">https://doi.org/10.5594/M001514</a></span>

SMPTE's HTML Pub

Preview:

Christopher Lennon; Faxes, Emails, Pagers, and The Macarena — Adios to Relics of the '90s, SMPTE Meetings and Conferences ( October 2013); SMPTE, 2013
doi: 10.5594/M001514
url: https://doi.org/10.5594/M001514

Snippet:

<li>
Christopher Lennon; <cite id="bib-10-5594-m001514">Faxes, Emails, Pagers, and The Macarena — Adios to Relics of the &#x27;90s</cite>, SMPTE Meetings and Conferences ( October 2013); SMPTE, 2013
<span class="doi">10.5594/M001514</span>
</li>