Interactive Television: The Cusp of Convergence

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Publisher: SMPTE — White Plains, NY
Doc Type: Conference Paper
Content Type: Original Research
Volume: 1999, No. 7, pp. 157–161
Abstract: One of the major benefits of digital television will be its ability to carry substantial amounts of auxiliary data, both program-related and otherwise. This is a result of both the maturing of broadcast television technology as well as the increasing sophistication and demands of audiences. In this regard, TV data broadcasting can be considered the zero-point of intersection for convergence of computers and television, allowing the embrace of an interactive television experience by both PC and TV platforms. Yet exactly how this is to be successfully accomplished remains under debate. The uncertainty is amplified by the relative lack of established creative aesthetics and consumer preferences in such a new environment, as well as the pressing economic exigencies of enhanced-content providers. The need for technical standardization in this nascent domain is unanimously held, however. This presentation will discuss methods of adapting already successful compositional styles and data transmission standards for the creation, transport and delivery of interactive television and other TV data-broadcast material. It will propose practical yet extensible solutions to this issue of profound relevance to television's future.
Publication Date: 1999-07-01
DOI: 10.5594/M001184
Link: https://doi.org/10.5594/M001184
Author(s): Paul MitchellMicrosoft Corporation United States
bio
Paul Mitchell is the Senior Group Manager for Interactive Television at Microsoft, in Redmond, Washington. His team is responsible for Microsoft's involvement in the Advanced Television Enhancement Forum, and for working with broadcasters and content producers to create new interactive programming services. His early work at Microsoft included launching the Visual C++ line of development tools, as well as work in Advanced Consumer Technology leading to the deployment of several early interactive television trials. Prior to joining Microsoft in 1991, he was Marketing Manager for Raima Corporation, a developer of specialized database management systems.
Copyright: © 1999 Society of Motion Picture and Television Engineers, Inc.

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<span class="citation">Paul Mitchell; <cite>Interactive Television: The Cusp of Convergence</cite>, SMPTE Meetings and Conferences ( July 1999); SMPTE, 1999. Available at <a href="https://doi.org/10.5594/M001184" target="_blank" rel="noopener">https://doi.org/10.5594/M001184</a></span>

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Paul Mitchell; Interactive Television: The Cusp of Convergence, SMPTE Meetings and Conferences ( July 1999); SMPTE, 1999
doi: 10.5594/M001184
url: https://doi.org/10.5594/M001184

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Paul Mitchell; <cite id="bib-10-5594-m001184">Interactive Television: The Cusp of Convergence</cite>, SMPTE Meetings and Conferences ( July 1999); SMPTE, 1999
<span class="doi">10.5594/M001184</span>
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