Mobile TV Services in Sports Arenas — A New Business Model for New Mobile TV Services

Metadata

Publisher: SMPTE — White Plains, NY
Doc Type: Conference Paper
Content Type: Original Research
Volume: 2011, No. 1, pp. 1–7
Abstract: Driven by the newest digital terrestrial television standards deployed all around the world like ATSC-MH, DVB-T2, DMB and ISDB -Tb, mobile TV is one of the hottest topics in the broadcast industry nowadays. But while engineers and content producers demonstrates a great excitement regarding mobile TV, a new and creative business model is not emerging at the same speed as the service is being offered. This paper suggests a new business model to explore the power of mobile TV, focusing a targeted audience, based on broadcasting live sport events inside stadiums or arenas where the event is happening, targeting the audience present in the venue, taking advantage of the existing digital terrestrial television standards available nowadays in combination with wireless broadband networks. It will be presented the technical approach of the suggested model and the cross-media opportunity to broadcast valuable content to a known audience with a common interest.
Publication Date: 2011-10-01
DOI: 10.5594/M001084
Link: https://doi.org/10.5594/M001084
Author(s): Gustavo MarraATEME Inc., 3400 Coral Way, Suite 303 — Miami, FL - USA
Copyright: © 2011 Society of Motion Picture and Television Engineers, Inc.

Bibliographic Reference(s)

Brazilian Forum of Digital Terrestrial Television, Standards — http://www.forumsbtvd.org.br . EXTERNAL
Mobile TV World — http://mobiletvworld.com/ . EXTERNAL
Association of Radio Industries and Business (ARIB) — http://www.arib.or.jp/english/index.html . EXTERNAL
The Digital Broadcasting Experts Group (DiBEG) — http://www.dibeg.org/aboutus/aboutus.html . EXTERNAL
Digital Video Broadcasting Project (DVB) — http://www.dvb.org/index.xml . EXTERNAL
Advanced Television Systems Committee Inc. (ATSC) — http://www.atsc.org/cms/ . EXTERNAL
DMB Alliance — http://dmb-alliance.org/index.html . EXTERNAL
Open Mobile Video Coalition (OMVC) — http://www.openmobilevideo.com/ . EXTERNAL
Digital TV Development: Techno-Economic Analyses and Generic Modeling, covering also Mobile TV; Growth factors — http://www.rthk.org.hk/mediadigest/20070614_76_121465.html# . EXTERNAL
IE Market Research Corp, 1Q.2011 Global Mobile Entertainment - Market Forecast, 2008 -2015 - http://www.iemarketresearch.com/ . EXTERNAL

Source Data (JSON)

Full registry record with provenance metadata. Open directly: /api/doc/10.5594-M001084.json

Reference Tree

Explore all references and references to this document, as a navigable tree.

Open Reference Tree

Reference this Doc

Plain text (ISO 690 compliant)

Preview:

Gustavo Marra; Mobile TV Services in Sports Arenas — A New Business Model for New Mobile TV Services, SMPTE Meetings and Conferences ( October 2011); SMPTE, 2011. Available at https://doi.org/10.5594/M001084

Snippet:

Gustavo Marra; Mobile TV Services in Sports Arenas — A New Business Model for New Mobile TV Services, SMPTE Meetings and Conferences ( October 2011); SMPTE, 2011. Available at https://doi.org/10.5594/M001084

HTML (ISO 690 compliant)

Preview:

Snippet:

<span class="citation">Gustavo Marra; <cite>Mobile TV Services in Sports Arenas — A New Business Model for New Mobile TV Services</cite>, SMPTE Meetings and Conferences ( October 2011); SMPTE, 2011. Available at <a href="https://doi.org/10.5594/M001084" target="_blank" rel="noopener">https://doi.org/10.5594/M001084</a></span>

SMPTE's HTML Pub

Preview:

Gustavo Marra; Mobile TV Services in Sports Arenas — A New Business Model for New Mobile TV Services, SMPTE Meetings and Conferences ( October 2011); SMPTE, 2011
doi: 10.5594/M001084
url: https://doi.org/10.5594/M001084

Snippet:

<li>
Gustavo Marra; <cite id="bib-10-5594-m001084">Mobile TV Services in Sports Arenas — A New Business Model for New Mobile TV Services</cite>, SMPTE Meetings and Conferences ( October 2011); SMPTE, 2011
<span class="doi">10.5594/M001084</span>
</li>