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SMPTE Motion Imaging Journal ( Volume: 129, Issue: 1, 2020)
[ACTIVE]

Using Blockchain and Smart Contracts to Ensure Genuine Media Assets

Metadata

Publisher
SMPTE — White Plains, NY, USA
Doc Type
Journal Article
Content Type
Original Research
Abbreviated Title
SMPTE Mot. Imag. J
Volume
129, No. 1, pp. 22–27
Abstract
This article introduces the key concepts of blockchain and smart contracts and proposes a design to ensure the traceability of media assets in a potentially untrustworthy environment. In this particular use case, the distributed ledger keeps track of each operation of an asset that takes place from its capture through to publication, including editing. This information can be checked against the ledger to validate the intermediate steps required to produce the resulting asset. This design ensures the integrity of media assets, including reliable chronological dating, and the validation of sources while preserving anonymity. At each stage of the workflow, manual or automated verifications are recorded, which creates chains of trust without a central authority.
Publication Date
2020-01-01
DOI
10.5594/JMI.2019.2952632
ISSN
Print: 1545-0279 | Electronic: 2160-2492
Link
https://doi.org/10.5594/JMI.2019.2952632
Author(s)
Michael Barroco
bio
Michael Barroco is the founder and chief executive officer of Orbitalize, a Geneva-based technology startup. Barroco holds a master’s degree in computer science from the Ecole polytechnique fédérale de Lausanne, Lausanne, Switzerland. He has also worked at Livestream, New York, NY, and with BBC Research and Development, London, U.K. His passion is the development of tools to help people control technology in an increasingly complex environment. Prior to launching Orbitalize, Barroco built and led the software engineering team of the European Broadcasting Union’s (EBU’s) Technology and Innovation unit, Switzerland. The overall goal was to empower public broadcasters to become more software- and data-driven. He created an international and cross-organization team of agile developers and data scientists that co-developed a media personalization platform incorporating recommendation systems and cross-?platform authentication. The system is currently deployed at multiple EBU member broadcasters and used daily by several hundred thousand people.
Peter MacAvock
bio
Peter Macavock is the head of delivery, platforms, and services, European Broadcasting Union (EBU) Technology and Innovations, Switzerland. At EBU, he oversees the team responsible for the innovation projects related to delivery technologies, spectrum management, and software platforms. Among other things, he is responsible for spectrum matters and high-level projects related to Hybrid Radio and Television, including Hybrid Broadcast Broadband TV (HbbTV), Digital Video Broadcasting (DVB), RadioDNS, and others. In July 2016, he was elected chairman of the DVB Project. Currently, he is the co-chair of the HbbTV Requirements Group. He is an Irish national living and working in Switzerland.
Keyword(s)
Authenticity, Blockchain, Content, Immutability, News, Traceability
Copyright
© 2019 SMPTE

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Michael Barroco and Peter MacAvock; Using Blockchain and Smart Contracts to Ensure Genuine Media Assets, SMPTE Motion Imaging Journal ( Volume: 129, Issue: 1, 2020); SMPTE, 2020. Available at https://doi.org/10.5594/JMI.2019.2952632
Snippet:
Michael Barroco and Peter MacAvock; Using Blockchain and Smart Contracts to Ensure Genuine Media Assets, SMPTE Motion Imaging Journal ( Volume: 129, Issue: 1, 2020); SMPTE, 2020. Available at https://doi.org/10.5594/JMI.2019.2952632

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Michael Barroco and Peter MacAvock; Using Blockchain and Smart Contracts to Ensure Genuine Media Assets, SMPTE Motion Imaging Journal ( Volume: 129, Issue: 1, 2020); SMPTE, 2020. Available at https://doi.org/10.5594/JMI.2019.2952632
Snippet:
<span class="citation">Michael Barroco and Peter MacAvock; <cite>Using Blockchain and Smart Contracts to Ensure Genuine Media Assets</cite>, SMPTE Motion Imaging Journal ( Volume: 129, Issue: 1, 2020); SMPTE, 2020. Available at <a href="https://doi.org/10.5594/JMI.2019.2952632" target="_blank" rel="noopener">https://doi.org/10.5594/JMI.2019.2952632</a></span>

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Preview:
Michael Barroco and Peter MacAvock; Using Blockchain and Smart Contracts to Ensure Genuine Media Assets, SMPTE Motion Imaging Journal ( Volume: 129, Issue: 1, 2020); SMPTE, 2020
doi: 10.5594/JMI.2019.2952632
url: https://doi.org/10.5594/JMI.2019.2952632
Snippet:
<li>
Michael Barroco and Peter MacAvock; <cite id="bib-10-5594-jmi-2019-2952632">Using Blockchain and Smart Contracts to Ensure Genuine Media Assets</cite>, SMPTE Motion Imaging Journal ( Volume: 129, Issue: 1, 2020); SMPTE, 2020
<span class="doi">10.5594/JMI.2019.2952632</span>
</li>