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Journal of the Society of Motion Picture Engineers ( Volume: 53, Issue: 2, August 1949)
[ACTIVE]

Will Film Take over the Television Commercial?

Metadata

Publisher
SMPTE
Doc Type
Journal Article
Article Type
research-article
Abstract
People in the advertising business are convinced that the amount of film used for television commercials will be determined largely by the way film does its job. Any commercial is supposed to sell goods, and to sell goods over television, many of the same things are done that sell goods over the counter or from door to door or over a desk. As many contacts as possible are made with prospects. They must be interested in what a product can do for their welfare. Show them the product. Demonstrate the way it works. And if possible, try to make friends while doing this.
Publication Date
1949-08-01
DOI
10.5594/J16509
Link
https://doi.org/10.5594/J16509
Author(s)
Joseph A. Mohan
Source Data (JSON)

Full registry record with provenance metadata. Open directly: /api/doc/10.5594-J16509.json

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Joseph A. Mohan; Will Film Take over the Television Commercial?, Journal of the Society of Motion Picture Engineers ( Volume: 53, Issue: 2, August 1949); SMPTE, 1949. Available at https://doi.org/10.5594/J16509
Snippet:
Joseph A. Mohan; Will Film Take over the Television Commercial?, Journal of the Society of Motion Picture Engineers ( Volume: 53, Issue: 2, August 1949); SMPTE, 1949. Available at https://doi.org/10.5594/J16509

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Joseph A. Mohan; Will Film Take over the Television Commercial?, Journal of the Society of Motion Picture Engineers ( Volume: 53, Issue: 2, August 1949); SMPTE, 1949. Available at https://doi.org/10.5594/J16509
Snippet:
<span class="citation">Joseph A. Mohan; <cite>Will Film Take over the Television Commercial?</cite>, Journal of the Society of Motion Picture Engineers ( Volume: 53, Issue: 2, August 1949); SMPTE, 1949. Available at <a href="https://doi.org/10.5594/J16509" target="_blank" rel="noopener">https://doi.org/10.5594/J16509</a></span>

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Preview:
Joseph A. Mohan; Will Film Take over the Television Commercial?, Journal of the Society of Motion Picture Engineers ( Volume: 53, Issue: 2, August 1949); SMPTE, 1949
doi: 10.5594/J16509
url: https://doi.org/10.5594/J16509
Snippet:
<li>
Joseph A. Mohan; <cite id="bib-10-5594-j16509">Will Film Take over the Television Commercial?</cite>, Journal of the Society of Motion Picture Engineers ( Volume: 53, Issue: 2, August 1949); SMPTE, 1949
<span class="doi">10.5594/J16509</span>
</li>