{
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  "document": {
    "abbrevTitle": "J SMPE",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "abstract": "People in the advertising business are convinced that the amount of film used for television commercials will be determined largely by the way film does its job. Any commercial is supposed to sell goods, and to sell goods over television, many of the same things are done that sell goods over the counter or from door to door or over a desk. As many contacts as possible are made with prospects. They must be interested in what a product can do for their welfare. Show them the product. Demonstrate the way it works. And if possible, try to make friends while doing this.",
    "abstract$meta": {
      "confidence": "high",
      "note": "Parsed from journal_metadata XML (_source/SMPTE/APTARA/DL Project Files/08202015 BACKFILE JOURNAL FRESH/smptej_53_2/MIJR15Vol53No2.xml)",
      "source": "parsed",
      "updated": "2026-06-17T00:17:09.425Z",
      "version": "smpte-journal-issue-xml@v1"
    },
    "articleType": "research-article",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
    },
    "authors": [
      "Joseph A. Mohan"
    ],
    "authors$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
    },
    "copyright": {
      "holder": "Society of Motion Picture and Television Engineers, Inc.",
      "holder$meta": {
        "confidence": "high",
        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
        "source": "parsed",
        "updated": "2026-05-22T21:44:19.125Z",
        "version": "smpte-journal-article-nlm@v1"
      },
      "year": "1949",
      "year$meta": {
        "confidence": "high",
        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
        "source": "parsed",
        "updated": "2026-05-22T21:44:19.125Z",
        "version": "smpte-journal-article-nlm@v1"
      }
    },
    "copyright$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "docId": "10.5594-J16509",
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      "confidence": "high",
      "note": "Derived from DOI 10.5594/J16509",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
    },
    "docLabel": "Journal of the Society of Motion Picture Engineers ( Volume: 53, Issue: 2, August 1949)",
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      "confidence": "medium",
      "note": "Composed from venue title, volume/issue and date",
      "source": "inferred",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "docTitle": "Will Film Take over the Television Commercial?",
    "docTitle$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "docType": "Journal Article",
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      "confidence": "high",
      "note": "NLM <article> — SMPTE journal paper",
      "source": "inferred",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "doi": "10.5594/J16509",
    "doi$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "href": "https://doi.org/10.5594/J16509",
    "href$meta": {
      "confidence": "high",
      "note": "Constructed from DOI 10.5594/J16509",
      "source": "inferred",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "issn": {
      "print": "0097-5834",
      "print$meta": {
        "confidence": "high",
        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
        "source": "parsed",
        "updated": "2026-05-22T21:44:19.125Z",
        "version": "smpte-journal-article-nlm@v1"
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    },
    "issn$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
    },
    "journalAcronym": "MIJR",
    "journalAcronym$meta": {
      "confidence": "high",
      "note": "Parsed from journal_metadata XML (_source/SMPTE/APTARA/DL Project Files/08202015 BACKFILE JOURNAL FRESH/smptej_53_2/MIJR15Vol53No2.xml)",
      "source": "parsed",
      "updated": "2026-06-17T00:17:09.425Z",
      "version": "smpte-journal-issue-xml@v1"
    },
    "number": "2",
    "number$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "pages": "120–123",
    "pages$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "publicationDate": "1949-08-01",
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      "confidence": "high",
      "note": "Day absent in NLM source — padded to 01",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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    "publisher": "SMPTE",
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      "confidence": "high",
      "note": "Normalised to registry \"SMPTE\" convention from NLM publisher-name (The Society of Motion Picture and Television Engineers)",
      "source": "inferred",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
    },
    "publisherLocation": {
      "city": "White Plains, NY",
      "city$meta": {
        "confidence": "high",
        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
        "source": "parsed",
        "updated": "2026-05-22T21:44:19.125Z",
        "version": "smpte-journal-article-nlm@v1"
      },
      "country": "USA",
      "country$meta": {
        "confidence": "high",
        "note": "Parsed from journal_metadata XML (_source/SMPTE/APTARA/DL Project Files/08202015 BACKFILE JOURNAL FRESH/smptej_53_2/MIJR15Vol53No2.xml)",
        "source": "parsed",
        "updated": "2026-06-17T00:17:09.425Z",
        "version": "smpte-journal-issue-xml@v1"
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    },
    "publisherLocation$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-journal-article-nlm@v1"
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      "active": true,
      "active$meta": {
        "confidence": "medium",
        "note": "No explicit status in NLM source — journal papers default active",
        "source": "inferred",
        "updated": "2026-05-22T21:44:19.125Z",
        "version": "smpte-journal-article-nlm@v1"
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    "volume": "53",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptej/10.5594_J16509.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
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