Scope and Nature of Nontheatrical Films in the United States

Metadata

Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: J SMPTE
Volume: 68, No. 6, pp. 387–392
Abstract: The audio-visual technique of communication is today one of the fastest growing segments of the motion-picture industry. The current annual nontheatrical-film investment is more than a quarter-billion dollars. Dividing the industry into six principal fields, the paper presents such factors as expenditures; number of productions and types of production units; projector ownership; styles and types of films; and distribution of films and size of audiences. The largest of the six categories considered — business and industry — including both large and small companies, applies a variety of visual-communication tools to advertising and sales, industrial and public relations, and research and development. Although limited as yet, the circulation of business films abroad is steadily increasing.
Publication Date: 1959-06-01
DOI: 10.5594/J13827
ISSN: Print: 0361-4573
Link: https://doi.org/10.5594/J13827
Author(s): John FloryAdvisor on Nontheatrical Films
Thomas W. HopeEastman Kodak Co., 343 State St., Rochester 4, N. Y.
Copyright: © 1959 Society of Motion Picture and Television Engineers, Inc.

Bibliographic Reference(s)

The Economic Impact of the Audio-Visual Field [Active]
2. Hope Thomas W. , in Progress Committee Report for 1957, “Educational Motion Pictures and Television,” Jour. SMPTE , 67 : 339 , May 1958 . EXTERNAL
3. U.S. Office of Education , “A Directory of 3660 16mm Film Libraries,” Supt. of Documents , Washington 25, D.C., 1958 . EXTERNAL
4. 1959 “Annual statistical report of the photographic industry in the United Slates,” Photo Dealer , 25 , No. 7 : 63 – 64 , June 1959 . EXTERNAL
5. The Public Opinion Research Index for Industry , “How to Get the Most From Company Motion Pictures,” Opinion Research Corp. , Princeton, N.J. , July 1957 . EXTERNAL
6. “Long-lived films,” Film Media , 3 , No. 2 : 11 – 13 , Apr. 1959 . EXTERNAL
7. Association of National Advertisers, Films Steering Committee , The Dollars and Sense of Business Films , Syracuse University Press , Syracuse, N.Y. , 1954 . EXTERNAL

Source Data (JSON)

Full registry record with provenance metadata. Open directly: /api/doc/10.5594-J13827.json

Reference Tree

Explore all references and references to this document, as a navigable tree.

Open Reference Tree

Reference this Doc

Plain text (ISO 690 compliant)

Preview:

John Flory and Thomas W. Hope; Scope and Nature of Nontheatrical Films in the United States, Journal of the SMPTE ( Volume: 68, Issue: 6, June 1959); SMPTE, 1959. Available at https://doi.org/10.5594/J13827

Snippet:

John Flory and Thomas W. Hope; Scope and Nature of Nontheatrical Films in the United States, Journal of the SMPTE ( Volume: 68, Issue: 6, June 1959); SMPTE, 1959. Available at https://doi.org/10.5594/J13827

HTML (ISO 690 compliant)

Preview:

Snippet:

<span class="citation">John Flory and Thomas W. Hope; <cite>Scope and Nature of Nontheatrical Films in the United States</cite>, Journal of the SMPTE ( Volume: 68, Issue: 6, June 1959); SMPTE, 1959. Available at <a href="https://doi.org/10.5594/J13827" target="_blank" rel="noopener">https://doi.org/10.5594/J13827</a></span>

SMPTE's HTML Pub

Preview:

John Flory and Thomas W. Hope; Scope and Nature of Nontheatrical Films in the United States, Journal of the SMPTE ( Volume: 68, Issue: 6, June 1959); SMPTE, 1959
doi: 10.5594/J13827
url: https://doi.org/10.5594/J13827

Snippet:

<li>
John Flory and Thomas W. Hope; <cite id="bib-10-5594-j13827">Scope and Nature of Nontheatrical Films in the United States</cite>, Journal of the SMPTE ( Volume: 68, Issue: 6, June 1959); SMPTE, 1959
<span class="doi">10.5594/J13827</span>
</li>

Referenced By

Nontheatrical Films — Interim Report No. 5 [Active]