Journal of the Society of Motion Picture Engineers ( Volume: 49, Issue: 3, September 1947)

[ACTIVE]

Psychology of the Sound Film

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: J SMPE
Volume: 49, No. 3, pp. 195–202
Abstract: As an educational instrument the sound film is particularly effective for influencing people in groups, bringing to bear factors in social as well as individual psychology: social facilitation, the impression of universality, and prestige. The physical conditions under which its message is received and the absorption of the audience in the continuity of the screen story polarize the attention almost to the degree of hypnosis, with corresponding effect upon the subconscious and memory. Little intellectual effort is required to comprehend the meaning of visual-action images when coordinated with spoken words. The appeal to the emotions is equally strong through the control of empathic responses by means of meaningful real-life situations dramatically portrayed. Self-identification by the audience with the screen characters and subject matter provides vicarious experience, short-cuts the learning process, and arouses the will to believe or to act.
Publication Date: 1947-09-01
DOI: 10.5594/J11808
ISSN: Print: 0097-5834
Link: https://doi.org/10.5594/J11808
Author(s): L. Mercer FranciscoFrancisco Films, Chicago, Ill.
Copyright: © 1947 Society of Motion Picture and Television Engineers, Inc.

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L. Mercer Francisco; Psychology of the Sound Film, Journal of the Society of Motion Picture Engineers ( Volume: 49, Issue: 3, September 1947); SMPTE, 1947. Available at https://doi.org/10.5594/J11808

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L. Mercer Francisco; Psychology of the Sound Film, Journal of the Society of Motion Picture Engineers ( Volume: 49, Issue: 3, September 1947); SMPTE, 1947. Available at https://doi.org/10.5594/J11808

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L. Mercer Francisco; Psychology of the Sound Film, Journal of the Society of Motion Picture Engineers ( Volume: 49, Issue: 3, September 1947); SMPTE, 1947. Available at https://doi.org/10.5594/J11808

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<span class="citation">L. Mercer Francisco; <cite>Psychology of the Sound Film</cite>, Journal of the Society of Motion Picture Engineers ( Volume: 49, Issue: 3, September 1947); SMPTE, 1947. Available at <a href="https://doi.org/10.5594/J11808" target="_blank" rel="noopener">https://doi.org/10.5594/J11808</a></span>

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Preview:

L. Mercer Francisco; Psychology of the Sound Film, Journal of the Society of Motion Picture Engineers ( Volume: 49, Issue: 3, September 1947); SMPTE, 1947
doi: 10.5594/J11808
url: https://doi.org/10.5594/J11808

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<li>
L. Mercer Francisco; <cite id="bib-10-5594-j11808">Psychology of the Sound Film</cite>, Journal of the Society of Motion Picture Engineers ( Volume: 49, Issue: 3, September 1947); SMPTE, 1947
<span class="doi">10.5594/J11808</span>
</li>