Is There a Future for Digital Terrestrial Television Broadcasting? One Observer's View

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Mot. Imag. J
Volume: 119, No. 2, pp. 45–48
Abstract: The decade-long transition from analog to digital terrestrial television broadcasting (DTTB) has finally been completed, but the future of DTTB is now in question. The economic recession and cultural shifts in the way viewers watch television programming have had a severe impact on both advertising revenue and audience shares. This has led some industry analysts to ask whether the digital TV transition was necessary, or, has it enabled new ways for TV broadcasters to communicate with viewers and not only survive, but also thrive in the 21st century?
Publication Date: 2010-03-01
DOI: 10.5594/J11416
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/J11416
Author(s): Peter H. Putman
Copyright: © 2010 Society of Motion Picture and Television Engineers, Inc.

Bibliographic Reference(s)

1. Based on Nielsen ratings as compiled by www.tvbythenumbers.com , 03/21/ 2009 . EXTERNAL
2. Multichannel News , 11/12/ 2009 . EXTERNAL
3. A/153, ATSC-Mobile DTV Standard, Part 1—ATSC Mobile Digital Television System (A/153 Part 1: 2009 ); www.atsc.org . EXTERNAL
4. “Cutting the Cable as the Economy Pinches,” New York Times—City Room Blog , 03/02/ 2009 . EXTERNAL
5. “Cable Freedom Is a Click Away,” New York Times—Gadgetwise Blog 12/09/ 2009 . EXTERNAL
6. “10 Things You Need to Know About 1080p/50?” European Broadcasting Union, Technical Bulletin 09/ 2009 . EXTERNAL

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Peter H. Putman; Is There a Future for Digital Terrestrial Television Broadcasting? One Observer's View, SMPTE Motion Imaging Journal ( Volume: 119, Issue: 2, March 2010); SMPTE, 2010. Available at https://doi.org/10.5594/J11416

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Peter H. Putman; Is There a Future for Digital Terrestrial Television Broadcasting? One Observer&#x27;s View, SMPTE Motion Imaging Journal ( Volume: 119, Issue: 2, March 2010); SMPTE, 2010. Available at https://doi.org/10.5594/J11416

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<span class="citation">Peter H. Putman; <cite>Is There a Future for Digital Terrestrial Television Broadcasting? One Observer&#x27;s View</cite>, SMPTE Motion Imaging Journal ( Volume: 119, Issue: 2, March 2010); SMPTE, 2010. Available at <a href="https://doi.org/10.5594/J11416" target="_blank" rel="noopener">https://doi.org/10.5594/J11416</a></span>

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