Look to the Cloud: Enabling Seamless Video in a Multidevice World

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Mot. Imag J.
Volume: 123, No. 7, pp. 41–45
Abstract: The increasing complexity of successfully delivering video across a multitude of fragmented device platforms presents a significant challenge. Preparing a high volume of video content for multiscreen consumption requires massive computing resources equipped for high-speed processing. It also requires the tools and know-how to transcode and often programmatically edit or repackage video assets for error-fee, optimized delivery. Cloud computing allows content owners to deploy scalable and flexible video workflows that maximize consumption across all targeted platforms. This paper compares different workflow cost structures and technical options for a variety of Internet delivery targets.
Publication Date: 2014-10-01
DOI: 10.5594/j18470
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/j18470
Author(s): Jeff Malkin
bio
Jeff Malkin, president of Encoding.com, is a fearless entrepreneur with a proven track record of growing technology startups in the Internet and mobile sectors. Malkin, an acknowledged industry all-star, has guided Encoding.com, a Gartner “Cool Vendor 2011,” to its position as the world's largest video encoding service with thousands of clients and hundreds of million videos processed. It has been named one of the “Top 100 Companies that Matter Most in Online Video” for the past three years by Streaming Media. — Before Encoding.com, Malkin founded Razz Inc., which provides audio and telephony-based applications that have been distributed by leading wireless carriers worldwide. Before Razz, Malkin was founder/CEO and chief executive officer of at FreeSamples.com, a research and analytics service provider in the consumer package goods industry. — Malkin graduated with a BA in music from the University of Michigan and is an active musician in the San Francisco community.
Copyright: © 2014 Society of Motion Picture and Television Engineers, Inc.

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Jeff Malkin; Look to the Cloud: Enabling Seamless Video in a Multidevice World, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014. Available at https://doi.org/10.5594/j18470

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Jeff Malkin; Look to the Cloud: Enabling Seamless Video in a Multidevice World, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014. Available at https://doi.org/10.5594/j18470

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<span class="citation">Jeff Malkin; <cite>Look to the Cloud: Enabling Seamless Video in a Multidevice World</cite>, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014. Available at <a href="https://doi.org/10.5594/j18470" target="_blank" rel="noopener">https://doi.org/10.5594/j18470</a></span>

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Jeff Malkin; Look to the Cloud: Enabling Seamless Video in a Multidevice World, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014
doi: 10.5594/j18470
url: https://doi.org/10.5594/j18470

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Jeff Malkin; <cite id="bib-10-5594-j18470">Look to the Cloud: Enabling Seamless Video in a Multidevice World</cite>, SMPTE Motion Imaging Journal ( Volume: 123, Issue: 7, October 2014); SMPTE, 2014
<span class="doi">10.5594/j18470</span>
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