Leveraging the Cloud for File-Based Workflows

Metadata

Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Mot. Imag. J
Volume: 122, No. 7, pp. 51–58
Abstract: The information technology (IT) industry has, for several years, embraced the cloud as a viable means of transforming the technical infrastructures of its businesses. One of the key advantages has been the ability for cloud computing to migrate from a capital expense (capex) funding model for IT infrastructure to an operating expense (opex) model. This move to a “pay as you go” model has helped organizations improve their financials and mitigate risk. The media and entertainment (M&E) industry, has been slow to the game, but is finally looking seriously at how to leverage the Cloud. This may be at least in part due to the fact that M&E operations typically fall outside the domain of IT, an area which has much more exposure and experience with the many benefits offered by the cloud. There are also additional challenges around media, including content security, the cost of bandwidth and storage to migrate and archive high-resolution video content, and the need for bulletproof reliability, frame accuracy, “media awareness.” This paper addresses some of the key components of media workflow and discusses the advantages and viability of moving those components into the Cloud—whether private, public, or hybrid.
Publication Date: 2013-10-01
DOI: 10.5594/j18344XY
ISSN: Print: 1545-0279
Link: https://doi.org/10.5594/j18344XY
Author(s): Ron Quartararo
bio
Ron Quartararo is currently director, business development in the Communications, Media and Entertainment group at Hitachi Data Systems. Prior to Hitachi, Quartararo has spent more than 20 years in the media and entertainment (M&E) industry in senior level management roles in strategic planning, operations, sales, marketing, and business development. His career includes engagements at Verizon, Ascent Media, StorageTek/Sun Microsystems, Arbitron, and RKO. In those roles, he has helped grow revenue within the companies' M&E verticals, develop new strategic solutions, create and manage new partnerships, and drive grow-to-market strategy. Quartararo has been published in the NY Times, Broadcasting & Cable, Broadcast Engineering, among other publications, and holds an MBA in finance from St. John's University.
Jay Yogeshwar
bio
Jay Yogeshwar is a leading technology expert and business executive with more than 20 years experience as a research scientist, entrepreneur, and as a Fortune 500 global business leader in the field of media and entertainment. He has created advanced media solutions that leverage best of technology, software, systems, and services packaged for the communications and media markets. Yogeshwar has led innovation in startups and within large corporations by creating a technology vision to create large viable and sustainable businesses. He is a world-renowned expert in media technologies and IT systems covering the areas of post-production, media asset management, media distribution, media archives, and video surveillance. Yogeshwar's awards and credits include a technical Emmy for DVD technology, ten U.S. patents in media technologies, presentations and membership in professional organizations such as IEEE, SMPTE, IBC and the International Emmy's. He currently serves as the director for Media and Entertainment Vertical Practice at Hitachi Data Systems.
Mark Brown
bio
Mark Brown has been serving the media and entertainment industry for more than 20 years and has a proven track record engaging many of the media and broadcast industries' most influential corporations. Brown has provided strategic implementation and operational consultation in coordination with business objectives to more than 40 of the media industry's leading companies, including AT&T, Fox, Sprint, DirecTV, Hulu, Yahoo!, Microsoft Studios, Sony Pictures, Disney Studios, as well as numerous major network broadcast and cable clients. — Brown's diverse background has incorporated direct engineering, project, and corporate level management, as well as high profile business and product development roles with Verizon, Ascent Media, SignaSys Inc., Sony Electronics, Tektronix/ Grass Valley Group, Science Applications International Corporation (SAIC), Lockheed Martin, and Hughes Electronics. He has been published in various trade publications and has book acknowledgments covering centralized broadcasting and digital content management, and content centric multiplatform environments. He is currently chief operating officer at MPS Broadband America.
Brian Campanotti
bio
Brian Campanotti is the chief technical officer at Front Porch Digital, leading industry advancement in cloud-based and on-premises global content storage management (CSM), media asset management (MAM) and content publishing, migration and preservation solutions. He is responsible for innovations in the area of cloud-based solutions for “big data” as well as media-centric content handling, delivery and storage. He was one of the primary inventors of the Archive eXchange Format (AXF) and is active in standards-body activities helping to promote innovation and openness in the industry. — Campanotti and his team have won Emmy Awards for their work in content collection preservation technologies and for innovation in serial digital video technology. Campanotti began his career at the Canadian Broadcasting Corporation (CBC) and has founded several start up companies. He holds a degree in electrical engineering from the University of Toronto.
Copyright: © 2013 Society of Motion Picture and Television Engineers, Inc.

Bibliographic Reference(s)

1. Ried Stefan and Kisker Holger , “Sizing the Cloud,” Forrester Research , Apr. 2011 . EXTERNAL

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Ron Quartararo, Jay Yogeshwar, Mark Brown, and Brian Campanotti; Leveraging the Cloud for File-Based Workflows, SMPTE Motion Imaging Journal ( Volume: 122, Issue: 7, 2013); SMPTE, 2013. Available at https://doi.org/10.5594/j18344XY

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Ron Quartararo, Jay Yogeshwar, Mark Brown, and Brian Campanotti; Leveraging the Cloud for File-Based Workflows, SMPTE Motion Imaging Journal ( Volume: 122, Issue: 7, 2013); SMPTE, 2013. Available at https://doi.org/10.5594/j18344XY

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<span class="citation">Ron Quartararo, Jay Yogeshwar, Mark Brown, and Brian Campanotti; <cite>Leveraging the Cloud for File-Based Workflows</cite>, SMPTE Motion Imaging Journal ( Volume: 122, Issue: 7, 2013); SMPTE, 2013. Available at <a href="https://doi.org/10.5594/j18344XY" target="_blank" rel="noopener">https://doi.org/10.5594/j18344XY</a></span>

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Ron Quartararo, Jay Yogeshwar, Mark Brown, and Brian Campanotti; <cite id="bib-10-5594-j18344xy">Leveraging the Cloud for File-Based Workflows</cite>, SMPTE Motion Imaging Journal ( Volume: 122, Issue: 7, 2013); SMPTE, 2013
<span class="doi">10.5594/j18344XY</span>
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