Technology and Program Making Dialogue [Report from the Standards Vice President]

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Publisher: SMPTE
Doc Type: Journal Article
Article Type: orig-research
Abstract: The overall challenge of media enterprises is to provide high-quality content for media consumption on every device at any time. High quality in this context means not only a good story but also high technical quality—adapted to the capabilities of the presentation device. Technical quality of content thus becomes an important factor of competition. It is often a painful process to learn that convergence between IT and traditional media technologies will only lead to increased efficiency (more programs at the same or less costs) if an organization conducts a significant change effort. In most cases, when the phrase is used, organizations have to change their “organizational DNA.” This includes managerial restructuring and a change of creative mind-sets (e.g., a journalist produces for radio, TV, and online). New business processes and workflows are then defined and supported by new technical architectures often comprised of several subsystems. Interoperability between these sub-systems is usually granted through standards—one of the core competences of SMPTE.
Publication Date: 2013-07-01
DOI: 10.5594/j18295
Link: https://doi.org/10.5594/j18295
Author(s): Hans Hoffmann

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Hans Hoffmann; Technology and Program Making Dialogue [Report from the Standards Vice President], SMPTE Motion Imaging Journal ( Volume: 122, Issue: 5, July 2013); SMPTE, 2013. Available at https://doi.org/10.5594/j18295

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Hans Hoffmann; Technology and Program Making Dialogue [Report from the Standards Vice President], SMPTE Motion Imaging Journal ( Volume: 122, Issue: 5, July 2013); SMPTE, 2013. Available at https://doi.org/10.5594/j18295

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<span class="citation">Hans Hoffmann; <cite>Technology and Program Making Dialogue [Report from the Standards Vice President]</cite>, SMPTE Motion Imaging Journal ( Volume: 122, Issue: 5, July 2013); SMPTE, 2013. Available at <a href="https://doi.org/10.5594/j18295" target="_blank" rel="noopener">https://doi.org/10.5594/j18295</a></span>

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Hans Hoffmann; <cite id="bib-10-5594-j18295">Technology and Program Making Dialogue [Report from the Standards Vice President]</cite>, SMPTE Motion Imaging Journal ( Volume: 122, Issue: 5, July 2013); SMPTE, 2013
<span class="doi">10.5594/j18295</span>
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