HDR for Social Media: Elevating Content Beyond Traditional Channels
Metadata
- Publisher
- SMPTE — Hollywood, CA
- Doc Type
- Conference Paper
- Content Type
- Original Research
- Volume
- 00, pp. 1–11
- Abstract
- This paper explores the innovative integration of High Dynamic Range (HDR) technology into content creation workflows for social media platforms, with a particular focus on Instagram. HDR technology, known for its unparalleled visual richness, has predominantly been associated with traditional broadcasting and streaming platforms. However, its potential to revolutionize content creation and engagement on social media platforms has remained largely unexplored and underestimated. This paper also touches upon a unique form of content creation that goes beyond mere influence or product placement. We delve into showcasing the world's landscapes, natural phenomena, and stunning aerial perspectives captured by drones. This approach not only highlights the technical prowess of HDR technology but also emphasizes its ability to elevate storytelling in a visually captivating and immersive manner, offering audiences a glimpse into the breathtaking beauty of our planet. The paper presents a comprehensive HDR workflow tailored specifically for content creators seeking to enhance their visual narratives to “another level” of quality.
- Publication Date
- 2024-10-21
- DOI
10.5594/MOO/3037- ISBN
- Electronic:
978-1-61482-965-2 - Link
- https://doi.org/10.5594/MOO/3037
- Author(s)
- Ronald Soethje
- Keyword(s)
- HDR, Social Media, Instagram, Content Creator
- Copyright
- © 2024 SMPTE
Bibliographic Reference(s)
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- A. Solanki, C. Stejerean, C. Ellsworth, “Bringing HDR video to Reels,” Engineering at Meta, https://engineering.fb.com/2023/07117Ivideo-engineering/hdr-video-reels-meta/, July 17. 2023. EXTERNAL
- “Cinema Theatrical Releases”, DolbyProfessional, https://professional.dolby.com/cinema/theatrical-releasesl. EXTERNAL
- J. Ridley, “What you need to know about HDR for PC gaming”, PC Gamer, https://www.pcgamer.com/what-hdr-means-for-pc-gaming/.February, 18. 2022. EXTERNAL
- T.-J. Russell, “Video: UHD and HDR at the BBC - Where Are We Now, and Where Are We Goi n g?” https://thebroadcastknowledge.com/2020112116/video-uhd-and-hdr-at-the-bbc-where-are-we-now-and-where-are-we-going/, December, 16. 2020. EXTERNAL
- A. Barinka, “Meta's Instagram Users Reach 2 Billion, Closing in on Facebook”, https:/Iwww.bloomberg.com/news/articles/2022–10-26/meta-s-instagram-users-reach-2-biIIion-closing-in-on-facebook?embedded-checkout=true, October, 26. 2022. EXTERNAL
- B. Schroeder, “Industry Studies And Insights On Why You Need To Choose Better Photos For Your Marketing Efforts” https://www.forbes.com/sites/bernhardschroeder/2022/10/12/industry-studies-and-insights-on-why-you-need-to-choose-better-photos-for-your-marketing-effortsl October 10. 2022. EXTERNAL
- Y. Dong, “A visual attention model for high dynamic range (HDR) video content”, https://open.library.ubc.ca/soa/cIRcle/coliections/ubctheses/24/items/1.0167638, 2014. EXTERNAL
- “Explore HDR rendering with EDR”, Apple Developer, https://developer.apple.com/videos/play/wwdc2021110161I, June 2022. EXTERNAL
- “Dolby Vision HDR Mastering Guidelines”, Netflix Partnerhelp, https://partnerhelp.netflixstudios.com/hc/en-us/articles1360000599948-Dolby-Vision-HDR-Mastering-Guidelines, November 30. 2021. EXTERNAL
- “Dolby Cis ion for Social Media - FAQs” https://professionalsupport.dolby.com/s/article/Dolby-Vision-for-video-sharing-services-FAQs?language=en_US#_Toc82103515, March 26.2024. EXTERNAL
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Ronald Soethje; HDR for Social Media: Elevating Content Beyond Traditional Channels, MTS 2024, Article 27 (pp. 1 to 11); SMPTE, 2024, ISBN: 978-1-61482-965-2. Available at https://doi.org/10.5594/MOO/3037
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Ronald Soethje; HDR for Social Media: Elevating Content Beyond Traditional Channels, MTS 2024, Article 27 (pp. 1 to 11); SMPTE, 2024, ISBN: 978-1-61482-965-2. Available at https://doi.org/10.5594/MOO/3037
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Ronald Soethje; HDR for Social Media: Elevating Content Beyond Traditional Channels, MTS 2024, Article 27 (pp. 1 to 11); SMPTE, 2024, ISBN: 978-1-61482-965-2. Available at https://doi.org/10.5594/MOO/3037
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<span class="citation">Ronald Soethje; <cite>HDR for Social Media: Elevating Content Beyond Traditional Channels</cite>, MTS 2024, Article 27 (pp. 1 to 11); SMPTE, 2024, ISBN: 978-1-61482-965-2. Available at <a href="https://doi.org/10.5594/MOO/3037" target="_blank" rel="noopener">https://doi.org/10.5594/MOO/3037</a></span>
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Ronald Soethje; HDR for Social Media: Elevating Content Beyond Traditional Channels, MTS 2024, Article 27 (pp. 1 to 11); SMPTE, 2024, ISBN: 978-1-61482-965-2
doi: 10.5594/MOO/3037
url: https://doi.org/10.5594/MOO/3037
doi: 10.5594/MOO/3037
url: https://doi.org/10.5594/MOO/3037
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<li> Ronald Soethje; <cite id="bib-10-5594-moo-3037">HDR for Social Media: Elevating Content Beyond Traditional Channels</cite>, MTS 2024, Article 27 (pp. 1 to 11); SMPTE, 2024, ISBN: 978-1-61482-965-2 <span class="doi">10.5594/MOO/3037</span> </li>