Out of Band SCTE 35

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Conference Paper
Content Type: Original Research
Volume: 2017, No. 10, pp. 1–11
Abstract: SCTE 35 - “Digital Program Insertion Cueing Message for Cable” - is now routinely used to identify the location and composition of programming content and advertising breaks in linear television for OTT providers. SCTE 35 specifies metadata that can be inserted into the MPEG-2 Transport Stream carrying the compressed content. SCTE 35 contains the precise frame of the beginning and end of video segments, content identifiers and rights-related information. However, the real-world implementation of SCTE 35 by content providers is inconsistent despite SCTE 67 - “Recommended Practice for SCTE 35 Digital Program Insertion Cueing Message for Cable”. Worse, the ever-increasing complexity of distribution and transcoding for delivery to multiple devices has taken its toll on SCTE 35. It rarely survives delivery to the OTT provider without being corrupted. This is obviously a problem for both the OTT providers and the content providers not only because it limits their ability to monetize the content but also because it makes it much harder to effectively automate the implementation of the complex rights associated with online content in an auditable manner. This technical paper will describe a method of delivering SCTE 35 out of band using temporal fingerprints to re-synchronize the SCTE metadata with the video at each receive point. This not only solves the core problem but provides many side benefits including automatic lip sync error correction, enabling broadcast adverts to become ‘clickable’ and enabling graphics to become customizable and user selectable.
Publication Date: 2017-10-23
DOI: 10.5594/M001805
ISBN: Print: 978-1-61482-959-1
Link: https://doi.org/10.5594/M001805
Author(s): Roger FranklinMember SMPTE
Alan YoungMember SMPTE
Keyword(s): SCTE-35, SCTE 67, SCTE-104, Lip Sync, SCTE 224, Ad Insertion Signaling, OTT Content Replacement/Blackouts
Copyright: © 2017 Society of Motion Picture and Television Engineers, Inc.

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Roger Franklin and Alan Young; Out of Band SCTE 35, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1. Available at https://doi.org/10.5594/M001805

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Roger Franklin and Alan Young; Out of Band SCTE 35, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1. Available at https://doi.org/10.5594/M001805

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Roger Franklin and Alan Young; Out of Band SCTE 35, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1. Available at https://doi.org/10.5594/M001805

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<span class="citation">Roger Franklin and Alan Young; <cite>Out of Band SCTE 35</cite>, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1. Available at <a href="https://doi.org/10.5594/M001805" target="_blank" rel="noopener">https://doi.org/10.5594/M001805</a></span>

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Roger Franklin and Alan Young; Out of Band SCTE 35, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1
doi: 10.5594/M001805
url: https://doi.org/10.5594/M001805

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Roger Franklin and Alan Young; <cite id="bib-10-5594-m001805">Out of Band SCTE 35</cite>, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1
<span class="doi">10.5594/M001805</span>
</li>