A Formal Approach to Change Management (CM) for Dynamic Technology-driven Media Organizations

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Conference Paper
Content Type: Original Research
Volume: 2017, No. 10, pp. 1–11
Abstract: Media organizations are experiencing unprecedented and disruptive technological change. While such change presents tremendous opportunities for new products, services, efficiency, and agility, it also has significant and varied impacts to an organization's business performance. Those that treat people and organizational issues as secondary concerns—or overlook them altogether—do so at their own peril. A better approach is to use formal change management, which prepares stakeholders for the change while minimizing negative impacts to the business. Emphasizing the “people side” of change, change management targets leadership and stakeholders at every level of an organization. When done well, change management engages people in the process and empowers them to work collectively toward a common objective. Media organizations can apply structured change management processes and tools to manage the impact and achieve the full potential of technology-driven organizational change.
Publication Date: 2017-10-23
DOI: 10.5594/M001772
ISBN: Print: 978-1-61482-959-1
Link: https://doi.org/10.5594/M001772
Author(s): John McCoskeyEagle Hill Consulting
David MouserEagle Hill Consulting
Rosemary PiersonEagle Hill Consulting
Keyword(s): Change Management, Digital Transformation, Human Capital, Process Re-engineering
Copyright: © 2017 Society of Motion Picture and Television Engineers, Inc.

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John McCoskey, David Mouser, and Rosemary Pierson; A Formal Approach to Change Management (CM) for Dynamic Technology-driven Media Organizations, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1. Available at https://doi.org/10.5594/M001772

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John McCoskey, David Mouser, and Rosemary Pierson; A Formal Approach to Change Management (CM) for Dynamic Technology-driven Media Organizations, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1. Available at https://doi.org/10.5594/M001772

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<span class="citation">John McCoskey, David Mouser, and Rosemary Pierson; <cite>A Formal Approach to Change Management (CM) for Dynamic Technology-driven Media Organizations</cite>, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1. Available at <a href="https://doi.org/10.5594/M001772" target="_blank" rel="noopener">https://doi.org/10.5594/M001772</a></span>

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<li>
John McCoskey, David Mouser, and Rosemary Pierson; <cite id="bib-10-5594-m001772">A Formal Approach to Change Management (CM) for Dynamic Technology-driven Media Organizations</cite>, SMPTE Meetings and Conferences ( October 2017); SMPTE, 2017, ISBN: 978-1-61482-959-1
<span class="doi">10.5594/M001772</span>
</li>