Challenges of Delivering Superb Viewing Experience while Streaming UHD 4K and HDR Content in the Adaptive Bitrate (ABR) Era
Metadata
- Publisher
- SMPTE — White Plains, NY, USA
- Doc Type
- Conference Paper
- Content Type
- Original Research
- Volume
- 2016, No. 10, pp. 2–29
- Abstract
- The adoption of UHD 4K and HDR formats by streaming video content providers introduced tremendous challenges for network infrastructure, as the delivery of large files created network congestions, impacting end user experience. The rise of Adaptive Bitrate (ABR) Streaming Protocols was supposed to provide a solution to the viewing experience degradation, by varying video bitrates and subsequent quality of viewing in accordance to the available bandwidth. Today, OTT providers are stuck in a user experience paradox; whereby ABR is actually impairing the user experience, due to lower quality it sometimes provides the consumer in order to mitigate video re-buffering issues, as well as Quality-of-Service issues, in the form of constant bitrate switches that are much more visible to the human eye with UHD 4K content, and in particular with HDR. This paper, supported by expansive field testing, examines the impact of ABR protocols implementation on user experience in the new era of UHD 4K and HDR, discusses its challenges and further recommendations for delivery of greater viewing experience within the current network infrastructure.
- Publication Date
- 2016-10-25
- DOI
10.5594/M001693- ISBN
- Print:
978-1-61482-957-7 - Link
- https://doi.org/10.5594/M001693
- Author(s)
- Rotem EpelbaumGiraffic TechnologiesRavid HadarGiraffic Technologies
- Keyword(s)
- Streaming, User Experience, Adaptive Bitrate Streaming, UHDTV, 4K, HDR, Bandwidth, Bitrate, Protocol, Broadband, Buffering, Quality Of Service, QoE, Networks, Field Tests, Internet
- Copyright
- © 2016 Society of Motion Picture and Television Engineers, Inc.
Bibliographic Reference(s)
- The NPD Group, "Connected Intelligence Connected Home Entertainment Report", 2016 EXTERNAL
- Results are based on testing of over 20K adaptive bitrate sessions on SmartTV devices, in these connected to both fixed and WiFi networks EXTERNAL
- Strategy Analytics, "Ultra High Definition TV Displays: Global Market Forecast", 2016 EXTERNAL
- Giraffic install base includes over 70 million units in 120 countries. EXTERNAL
- Netflix ISP Index- https://ispspeedindex.netflix.com/country/us/, (last visited Aug. 31, 2016). EXTERNAL
- Conviva, Viewer Experience Report, 2015 EXTERNAL
- "17% of the viewers will abandon the stream immediately as of poor picture quality" Conviva, "OTT: Beyond Entertainment- How Quality of Experience Impacts Streaming Video Across Genres", 2015 EXTERNAL
- International Telecommunication Union, ICT Facts & Figures, 2015 EXTERNAL
- J. Hruska, ExtremeTech, "FCC raises broadband definition to 25Mbps, Chairman mocks ISPs", January 30, 2016 EXTERNAL
- Real HD streaming sessions appearance was extremely rare EXTERNAL
- Cisco VNI Global IP Traffic Forecast, 2014–2019 EXTERNAL
- Akamai, Q4 2015 State of the Internet Report EXTERNAL
- SMPTE ST 259 [Active, Stabilized]
- SMPTE ST 2084 [Active, Stabilized]
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Rotem Epelbaum and Ravid Hadar; Challenges of Delivering Superb Viewing Experience while Streaming UHD 4K and HDR Content in the Adaptive Bitrate (ABR) Era, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7. Available at https://doi.org/10.5594/M001693
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Rotem Epelbaum and Ravid Hadar; Challenges of Delivering Superb Viewing Experience while Streaming UHD 4K and HDR Content in the Adaptive Bitrate (ABR) Era, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7. Available at https://doi.org/10.5594/M001693
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Rotem Epelbaum and Ravid Hadar; Challenges of Delivering Superb Viewing Experience while Streaming UHD 4K and HDR Content in the Adaptive Bitrate (ABR) Era, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7. Available at https://doi.org/10.5594/M001693
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<span class="citation">Rotem Epelbaum and Ravid Hadar; <cite>Challenges of Delivering Superb Viewing Experience while Streaming UHD 4K and HDR Content in the Adaptive Bitrate (ABR) Era</cite>, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7. Available at <a href="https://doi.org/10.5594/M001693" target="_blank" rel="noopener">https://doi.org/10.5594/M001693</a></span>
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Rotem Epelbaum and Ravid Hadar; Challenges of Delivering Superb Viewing Experience while Streaming UHD 4K and HDR Content in the Adaptive Bitrate (ABR) Era, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7
doi: 10.5594/M001693
url: https://doi.org/10.5594/M001693
doi: 10.5594/M001693
url: https://doi.org/10.5594/M001693
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<li> Rotem Epelbaum and Ravid Hadar; <cite id="bib-10-5594-m001693">Challenges of Delivering Superb Viewing Experience while Streaming UHD 4K and HDR Content in the Adaptive Bitrate (ABR) Era</cite>, SMPTE Meetings and Conferences ( October 2016); SMPTE, 2016, ISBN: 978-1-61482-957-7 <span class="doi">10.5594/M001693</span> </li>