An Analysis of the Impact of HEVC on Existing Media Businesses

Metadata

Publisher: SMPTE — White Plains, NY, USA
Doc Type: Conference Paper
Content Type: Original Research
Volume: 2015, No. 07, pp. 1–12
Abstract: In 2013 the MPEG consortium ratified the h.265 High Efficiency Video Coding (HEVC) compression standard, and manufacturers are beginning to implement this. The paper examines the likely adoption curves and timelines for viable HEVC-based television, mobile and PC/laptop-based audiences, and covers both the consumption/decoder and operator/encoder domains. The paper uses a percentage-based approach for all analysis, modeling and prediction, to identify “inflection points” rather than quantify a number of units and to give the findings a wider applicability. Analysis shows that mobile phone and PC/laptop-based video audiences already have sufficient processing power on their devices to handle software decode of most 720p/1080p HEVC video content, with tablet audiences reaching this point by late 2017. Mobile phone-based audiences will be over 95% hardware decode capable by 2017, with tablet audiences reaching this point by 2020 and PC/laptop audiences by 2021. Television-based audiences (whether via Smart TV or other attached device such as STB, Blu-ray player or games console) will be 10% hardware decode capable my mid-2016, 50% capable in mid-2019 and 95% capable by 2023.
Publication Date: 2015-07-14
DOI: 10.5594/M001596
ISBN: Print: 978-1-61482-955-3
Link: https://doi.org/10.5594/M001596
Author(s): David MarshallIBB Consulting Group, Melbourne
Erica RobinsonIBB Consulting Group, Philadelphia
Keyword(s): HEVC, H.265, Codec, Timeline, Service Delivery, H.264, AVC
Copyright: © 2015 Society of Motion Picture and Television Engineers, Inc.

Source Data (JSON)

Full registry record with provenance metadata. Open directly: /api/doc/10.5594-M001596.json

Reference this Doc

Plain text (ISO 690 compliant)

Preview:

David Marshall and Erica Robinson; An Analysis of the Impact of HEVC on Existing Media Businesses, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3. Available at https://doi.org/10.5594/M001596

Snippet:

David Marshall and Erica Robinson; An Analysis of the Impact of HEVC on Existing Media Businesses, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3. Available at https://doi.org/10.5594/M001596

HTML (ISO 690 compliant)

Preview:

Snippet:

<span class="citation">David Marshall and Erica Robinson; <cite>An Analysis of the Impact of HEVC on Existing Media Businesses</cite>, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3. Available at <a href="https://doi.org/10.5594/M001596" target="_blank" rel="noopener">https://doi.org/10.5594/M001596</a></span>

SMPTE's HTML Pub

Preview:

Snippet:

<li>
David Marshall and Erica Robinson; <cite id="bib-10-5594-m001596">An Analysis of the Impact of HEVC on Existing Media Businesses</cite>, SMPTE Meetings and Conferences ( July 2015); SMPTE, 2015, ISBN: 978-1-61482-955-3
<span class="doi">10.5594/M001596</span>
</li>