Addressing Issues in File Based Workflows: the Joint Task Force on File Formats and Media Interoperability

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Publisher: SMPTE — White Plains, NY
Doc Type: Conference Paper
Content Type: Original Research
Volume: 2014, No. 10, pp. 1–10
Abstract: When it comes to media, measurement is what it's all about. We are all in the business of monetizing our media assets, but without accurate measurement of their consumption, we really can't do a good job of this. 2014 has seen some very important advances in technologies that enable not only the management, but also identification, and measurement of media consumption. SMPTE is standardizing the representation of Ad-IDs and EIDRs, as well as how to handle those in MXF files. They are also working on the embedding of these identifiers in content in such a way that it can survive all means of transformation and distribution to viewers. Couple this with work that has already been done, and we are on the cusp of having a very powerful toolset for media management and measurement.
Publication Date: 2014-10-01
DOI: 10.5594/M001551
Link: https://doi.org/10.5594/M001551
Author(s): Chris LennonMediAnswers, 19065 Pebble Beach Way, Monument, CO 80132, clennon@medianswers.tv.
Harold GellerAd-ID, 1065 Avenue of the Americas, 16 th Floor, New York, NY 10174, hgeller@ad-id.org
Clyde SmithFOX, 1021 W Pico Blve, Los Angeles, CA 90035, clyde.smith@fox.com
Keyword(s): Advertising, Standards, Workflow
Copyright: © 2014 Society of Motion Picture and Television Engineers, Inc.

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Chris Lennon, Harold Geller, and Clyde Smith; Addressing Issues in File Based Workflows: the Joint Task Force on File Formats and Media Interoperability, SMPTE Meetings and Conferences ( October 2014); SMPTE, 2014. Available at https://doi.org/10.5594/M001551

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Chris Lennon, Harold Geller, and Clyde Smith; Addressing Issues in File Based Workflows: the Joint Task Force on File Formats and Media Interoperability, SMPTE Meetings and Conferences ( October 2014); SMPTE, 2014. Available at https://doi.org/10.5594/M001551

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<span class="citation">Chris Lennon, Harold Geller, and Clyde Smith; <cite>Addressing Issues in File Based Workflows: the Joint Task Force on File Formats and Media Interoperability</cite>, SMPTE Meetings and Conferences ( October 2014); SMPTE, 2014. Available at <a href="https://doi.org/10.5594/M001551" target="_blank" rel="noopener">https://doi.org/10.5594/M001551</a></span>

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Chris Lennon, Harold Geller, and Clyde Smith; <cite id="bib-10-5594-m001551">Addressing Issues in File Based Workflows: the Joint Task Force on File Formats and Media Interoperability</cite>, SMPTE Meetings and Conferences ( October 2014); SMPTE, 2014
<span class="doi">10.5594/M001551</span>
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