The Evolution of Watermarking and Fingerprinting Technologies: From Protection to Monetization

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Publisher: SMPTE — White Plains, NY
Doc Type: Conference Paper
Content Type: Original Research
Volume: 2009, No. 10, pp. 1–11
Abstract: The introduction of new technologies has caused the broadcast industry to experience rapid and often drastic transformation. We are now entering a new digital TV, broadband and mobile age where the classic distribution model of platform operator to consumer is dissolving. People are now able, using an array of digital tools, to create, distribute and consume content, anytime, anywhere. Content providers and marketers tap into a vast arsenal of new technologies and services at their disposal to reach an ever-more sophisticated audience. Today they are testing a myriad of different content on multi-platforms to differentiate their brands and content offerings. In such context, measuring success has become paramount to ensure they are wisely allocating their resources and budget. In an ever expanding universe of choice and availability of media content, broadcast and internet tracking solutions are becoming critical tools for maximizing content value throughout its life cycle. The new wave of content identification technologies will transform the way content is distributed, consumed and paid for.
Publication Date: 2009-10-01
DOI: 10.5594/M001330
Link: https://doi.org/10.5594/M001330
Author(s): Jaap HaitsmaCivolution, The Netherlands
Copyright: © 2009 Society of Motion Picture and Television Engineers, Inc.

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Jaap Haitsma; The Evolution of Watermarking and Fingerprinting Technologies: From Protection to Monetization, SMPTE Meetings and Conferences ( October 2009); SMPTE, 2009. Available at https://doi.org/10.5594/M001330

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Jaap Haitsma; The Evolution of Watermarking and Fingerprinting Technologies: From Protection to Monetization, SMPTE Meetings and Conferences ( October 2009); SMPTE, 2009. Available at https://doi.org/10.5594/M001330

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<span class="citation">Jaap Haitsma; <cite>The Evolution of Watermarking and Fingerprinting Technologies: From Protection to Monetization</cite>, SMPTE Meetings and Conferences ( October 2009); SMPTE, 2009. Available at <a href="https://doi.org/10.5594/M001330" target="_blank" rel="noopener">https://doi.org/10.5594/M001330</a></span>

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Jaap Haitsma; The Evolution of Watermarking and Fingerprinting Technologies: From Protection to Monetization, SMPTE Meetings and Conferences ( October 2009); SMPTE, 2009
doi: 10.5594/M001330
url: https://doi.org/10.5594/M001330

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Jaap Haitsma; <cite id="bib-10-5594-m001330">The Evolution of Watermarking and Fingerprinting Technologies: From Protection to Monetization</cite>, SMPTE Meetings and Conferences ( October 2009); SMPTE, 2009
<span class="doi">10.5594/M001330</span>
</li>