The State of Sustainability in the Media Technology Industry, 2025

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Publisher: SMPTE
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Motion Imaging Jour.
Volume: 134, No. 7, pp. 61–62
Abstract: The media technology sector stands at a critical inflection point. As video now accounts for more than 80% of global internet traffic, the energy and carbon impacts of media creation, distribution, and consumption are very real. The industry has made progress. Green production standards are widely adopted, awareness is growing, and voluntary initiatives have gained traction; however, systemic challenges persist. Reports from leading industry bodies reveal a picture of cautious progress: sustainability is gaining importance but often still takes a back seat to cost and efficiency. Against this backdrop, the Media Tech Sustainability Series (MTSS) launched the Media Climate Accord (MCA) at IBC 2025, a framework designed to unify efforts and accelerate measurable progress across the global media ecosystem.
Publication Date: 2025-11-01
DOI: 10.5594/JMI.2025/TZCE1835
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/JMI.2025/TZCE1835
Author(s): Barbara Lange
Copyright: © 2025 SMPTE

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Barbara Lange; The State of Sustainability in the Media Technology Industry, 2025, MIJ 2025, Volume 134, Number 7 (pp. 61 to 62); SMPTE, 2025. Available at https://doi.org/10.5594/JMI.2025/TZCE1835

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Barbara Lange; The State of Sustainability in the Media Technology Industry, 2025, MIJ 2025, Volume 134, Number 7 (pp. 61 to 62); SMPTE, 2025. Available at https://doi.org/10.5594/JMI.2025/TZCE1835

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Barbara Lange; The State of Sustainability in the Media Technology Industry, 2025, MIJ 2025, Volume 134, Number 7 (pp. 61 to 62); SMPTE, 2025. Available at https://doi.org/10.5594/JMI.2025/TZCE1835

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<span class="citation">Barbara Lange; <cite>The State of Sustainability in the Media Technology Industry, 2025</cite>, MIJ 2025, Volume 134, Number 7 (pp. 61 to 62); SMPTE, 2025. Available at <a href="https://doi.org/10.5594/JMI.2025/TZCE1835" target="_blank" rel="noopener">https://doi.org/10.5594/JMI.2025/TZCE1835</a></span>

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Barbara Lange; The State of Sustainability in the Media Technology Industry, 2025, MIJ 2025, Volume 134, Number 7 (pp. 61 to 62); SMPTE, 2025
doi: 10.5594/JMI.2025/TZCE1835
url: https://doi.org/10.5594/JMI.2025/TZCE1835

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Barbara Lange; <cite id="bib-10-5594-jmi-2025-tzce1835">The State of Sustainability in the Media Technology Industry, 2025</cite>, MIJ 2025, Volume 134, Number 7 (pp. 61 to 62); SMPTE, 2025
<span class="doi">10.5594/JMI.2025/TZCE1835</span>
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