The Future Vision of Content Personalization Through Trusted Curation

Metadata

Publisher: SMPTE
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Motion Imaging Jour.
Volume: 133, No. 1, pp. 90–94
Abstract: Future Content Personalization techniques will likely flip the power dynamic between centralized content producers/distributors and networked media consumers. Critical to this power shift will be personalized control of all consumer data and subsequent viewer preference matching that will impact how content is produced, how data is managed, and how advertising is delivered. This paper envisions a new conceptual and viewing-context-aware AI-enabled entity in the media ecosystem—the “Curator Agent.” We explore the required innovations for this future—fully trusted technology to enable hyper-personalized and context-aware content to become a reality.
Publication Date: 2024-01-01
DOI: 10.5594/JMI.2024/INNK6533
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/JMI.2024/INNK6533
Author(s): John Footen
Jason Williamson
Blake White
Jesse Pitt
Garrett Coley
Keyword(s): Content Curation, Generative AI, Industry Architecture, Hyper Content Personalization
Copyright: © 2024 SMPTE

Bibliographic Reference(s)

Jeff Loucks. First control, then consent. Consumers will share personal data if they're in charge of how it's used. Deloitte, Thinking Fast, September 6, 2018. [Online]. Available: https://www2.deloitte.com/us/en/pages/technology-media-and-tele-communications/articies/personal-data-privacy-regulations-and-consent-of-con-sumershtml. EXTERNAL
Kevin Westcott, Digital media trends, 15th edition: Courting the consumer in a world of choice, Deloitte Insights, April 16, 2021. EXTERNAL

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John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; The Future Vision of Content Personalization Through Trusted Curation, MIJ 2024, Volume 133, Number 1 (pp. 90 to 94); SMPTE, 2024. Available at https://doi.org/10.5594/JMI.2024/INNK6533

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John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; The Future Vision of Content Personalization Through Trusted Curation, MIJ 2024, Volume 133, Number 1 (pp. 90 to 94); SMPTE, 2024. Available at https://doi.org/10.5594/JMI.2024/INNK6533

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<span class="citation">John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; <cite>The Future Vision of Content Personalization Through Trusted Curation</cite>, MIJ 2024, Volume 133, Number 1 (pp. 90 to 94); SMPTE, 2024. Available at <a href="https://doi.org/10.5594/JMI.2024/INNK6533" target="_blank" rel="noopener">https://doi.org/10.5594/JMI.2024/INNK6533</a></span>

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John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; The Future Vision of Content Personalization Through Trusted Curation, MIJ 2024, Volume 133, Number 1 (pp. 90 to 94); SMPTE, 2024
doi: 10.5594/JMI.2024/INNK6533
url: https://doi.org/10.5594/JMI.2024/INNK6533

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<li>
John Footen, Jason Williamson, Blake White, Jesse Pitt, and Garrett Coley; <cite id="bib-10-5594-jmi-2024-innk6533">The Future Vision of Content Personalization Through Trusted Curation</cite>, MIJ 2024, Volume 133, Number 1 (pp. 90 to 94); SMPTE, 2024
<span class="doi">10.5594/JMI.2024/INNK6533</span>
</li>