Media and Entertainment Sustainability on the Cloud

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Mot. Imag. J
Volume: 132, No. 7, pp. 20–26
Abstract: Media and entertainment (M&E) companies are committing to become more sustainable for their employees, customers, and communities. At the same time, M&E companies are seeking to enhance and reinvent their business using cloud computing (the on-demand delivery of compute power, database, storage, applications, and other information technology (IT) resources via the internet with pay-as-you-go pricing). Fortunately, the goals of improving sustainability and cloud adoption can be synergistic, as enhanced business efficiency via the cloud can also drive sustainability. Cloud providers, through scale and focus on innovation, can achieve higher resource utilization and greater energy efficiency than is possible for typical on-premises or collocated data centers. This article examines elements of cloud sustainability advantages and how M&E companies are working to enhance their sustainability on the cloud.
Publication Date: 2023-08-01
DOI: 10.5594/JMI.2023.3286845
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/JMI.2023.3286845
Author(s): Thomas Edwards
bio
Thomas Edwards is a principal solutions architect at Amazon Web Services (AWS), Seattle, WA, specializing in media and entertainment (M&E). Before joining AWS, he spent 20 years working for broadcasters PBS, Fox, and Disney on satellite content distribution and digital TV projects, as well as exploring, proving out, evangelizing, and standardizing advanced media technology. He holds an MS degree in electrical engineering from the University of Maryland, College Park, MD, is a SMPTE fellow, and was awarded the SMPTE Workflow Systems Medal for his work on live IP production technology.
Jason O’Malley
bio
Jason O’Malley is a senior partner solutions architect at Amazon Web Services (AWS), Seattle, WA, with a domain specialty at the intersection of media and sustainability. Before joining AWS, he spent 13 years working in media and entertainment for companies including Al Gore’s Current TV, Conan O’Brien’s Team Coco, WarnerMedia, and Media.Monks.
Keyword(s): Carbon, Cloud, Net Zero, REMI, Sustainability
Copyright: © 2023 SMPTE

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Thomas Edwards and Jason O’Malley; Media and Entertainment Sustainability on the Cloud, SMPTE Motion Imaging Journal ( Volume: 132, Issue: 7, August 2023); SMPTE, 2023. Available at https://doi.org/10.5594/JMI.2023.3286845

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Thomas Edwards and Jason O’Malley; Media and Entertainment Sustainability on the Cloud, SMPTE Motion Imaging Journal ( Volume: 132, Issue: 7, August 2023); SMPTE, 2023. Available at https://doi.org/10.5594/JMI.2023.3286845

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<span class="citation">Thomas Edwards and Jason O’Malley; <cite>Media and Entertainment Sustainability on the Cloud</cite>, SMPTE Motion Imaging Journal ( Volume: 132, Issue: 7, August 2023); SMPTE, 2023. Available at <a href="https://doi.org/10.5594/JMI.2023.3286845" target="_blank" rel="noopener">https://doi.org/10.5594/JMI.2023.3286845</a></span>

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Thomas Edwards and Jason O’Malley; Media and Entertainment Sustainability on the Cloud, SMPTE Motion Imaging Journal ( Volume: 132, Issue: 7, August 2023); SMPTE, 2023
doi: 10.5594/JMI.2023.3286845
url: https://doi.org/10.5594/JMI.2023.3286845

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Thomas Edwards and Jason O’Malley; <cite id="bib-10-5594-jmi-2023-3286845">Media and Entertainment Sustainability on the Cloud</cite>, SMPTE Motion Imaging Journal ( Volume: 132, Issue: 7, August 2023); SMPTE, 2023
<span class="doi">10.5594/JMI.2023.3286845</span>
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