UHDA Alliance Progress Report

Michael Zink is the vice president of technology at Warner Bros. (WB), Burbank, CA, where he is responsible for exploring emerging technologies to enhance WB’s capabilities for production, post-production, and distribution. This includes assessing new technologies and assisting with the setup and integration of digital workflows. He also participates in a number of standards associations such as the Consumer Technology Association (CTA), Digital Cinema Initiatives (DCI), and SMPTE, among others and also serves as the chairman for the Ultra High Definition Alliance (UHDA). Prior to joining WB, in 2014, he worked at Technicolor, London, U.K. and Los Angeles, CA, for more than ten years. He was responsible for the promotion and adoption of Technicolor’s technology solutions within industry groups.