Technology Components for a Data-Driven Personalized Media Experience in Broadcasting

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Mot. Imag. J
Volume: 127, No. 1, pp. 41–47
Abstract: Meeting audience expectations is becoming easier for broadcasters with Hybrid broadcasting. The advent of transport technologies such as Hybrid Radio and Hybrid broadcast broadband TV (HbbTV) facilitates a wide range of opportunities for custom-made content aggregation, discovery, and, ultimately, consumption. In the connected world, editorial teams need to better know their audiences so as to better provide them with targeted content (format, duration, and angle). To achieve this, broadcasters need to uniquely identify people across their various devices. As data privacy concerns are paramount, broadcasters need to let the user control whether he wants to be identified based on a profile, anonymously, or not at all. Also, broadcasters should embark on this strategic pathway in such a way as to avoid vendor lock-in, using open solutions and adopting standard interfaces for data exchange. The European Broadcasting Union (EBU) and its Public Service Media Members are working to put together a set of standards and technologies to enable broadcasters to offer a simple and smooth, personalized user-experience on connected devices and ultimately across all their channels. This paper will present the required architectural elements and examples of use cases that help broadcasters embrace the personalized media future that awaits us all.This paper will present the required architectural elements and examples of use cases that help broadcasters embrace the personalized media future that awaits us all.
Publication Date: 2018-01-01
DOI: 10.5594/JMI.2017.2762098
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/JMI.2017.2762098
Author(s): Michael Barroco
Keyword(s): Authentication, Data-driven Distribution, Personalization, User Experience
Copyright: © 2017 SMPTE

Bibliographic Reference(s)

ETSI.TS-103-270 — European Telecommunications Standards Institute (ETSI) TS 103 270, “RadioDNS Hybrid Radio; Hybrid Lookup for Radio Services,” Jan. 2015. EXTERNAL
ETSI.TS-104-307 — European Telecommunications Standards Institute (ETSI) TS 104 307, “Cross Platform Authentication for Limited Input Hybrid Consumer Equipment,” Apr. 2016. User Profile B User Profile A Cross-Platform Authentication Synchronization Sharing Tablet TV TV Tablet EXTERNAL
N. Ragouzis et al., “Security Assertion Markup Language (SAML) V2.0 Technical Overview.” OASIS Committee Draft. Mar. 2008. EXTERNAL
Hybrid broadcast broadband TV (HbbTV), [Online]. Accessed April 15, 2016. Available: http://www.etsi.org/technologies-clusters/technologies/hybrid-broadcast-broadband-television EXTERNAL
IETF RFC 6749 [Active*]
IETF RFC 6750 [Active*]

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Michael Barroco; Technology Components for a Data-Driven Personalized Media Experience in Broadcasting, SMPTE Motion Imaging Journal ( Volume: 127, Issue: 1, 2018); SMPTE, 2018. Available at https://doi.org/10.5594/JMI.2017.2762098

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Michael Barroco; Technology Components for a Data-Driven Personalized Media Experience in Broadcasting, SMPTE Motion Imaging Journal ( Volume: 127, Issue: 1, 2018); SMPTE, 2018. Available at https://doi.org/10.5594/JMI.2017.2762098

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<span class="citation">Michael Barroco; <cite>Technology Components for a Data-Driven Personalized Media Experience in Broadcasting</cite>, SMPTE Motion Imaging Journal ( Volume: 127, Issue: 1, 2018); SMPTE, 2018. Available at <a href="https://doi.org/10.5594/JMI.2017.2762098" target="_blank" rel="noopener">https://doi.org/10.5594/JMI.2017.2762098</a></span>

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Michael Barroco; Technology Components for a Data-Driven Personalized Media Experience in Broadcasting, SMPTE Motion Imaging Journal ( Volume: 127, Issue: 1, 2018); SMPTE, 2018
doi: 10.5594/JMI.2017.2762098
url: https://doi.org/10.5594/JMI.2017.2762098

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<li>
Michael Barroco; <cite id="bib-10-5594-jmi-2017-2762098">Technology Components for a Data-Driven Personalized Media Experience in Broadcasting</cite>, SMPTE Motion Imaging Journal ( Volume: 127, Issue: 1, 2018); SMPTE, 2018
<span class="doi">10.5594/JMI.2017.2762098</span>
</li>