Research on Audience Response to Multiple-Screen Projection

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Mot. Imag. J
Volume: 126, No. 6, pp. 16–28
Abstract: Thanks to digital technology, current movie theaters have developed viewing experiences that seek to enlarge the viewers’ sense of immersion. Among the recent enhancements are multiscreen projection systems, which use the existing screen at the center blended with screens on both sides of the theater to wrap audiences in a more immersive experience. This study concentrated on how multiple-screen environments affect fatigue and the feeling of presence for the audience. Experimental results showed that visual and emotional fatigue were lessened and presence increased with higher frame rates. Also, rear seats had a lower sense of presence than seats in the center, while brightness and resolution did not affect viewers’ sense of fatigue and presence. We found that the relationship between the position of the spectator and the positioning of the multiple screens affected presence and fatigue more than any other factors.
Publication Date: 2017-08-01
DOI: 10.5594/JMI.2017.2709842
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/JMI.2017.2709842
Author(s): Sungmin Cho
Yanghyun Choi
Chongwook Chung
Younghui Kim
Keyword(s): Multiscreen, Presence, Visual Discomfort, Visual Fatigue
Copyright: © 2017 SMPTE

Bibliographic Reference(s)

Psychophysical Analysis of the “Sensation of Reality” Induced by a Visual Wide-Field Display [Active]
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W. Barfield, D. Zeltzer, T. Sheridan, and M. Slater, “Presence and Performance Within Virtual Environments,” in Virtual Environments and Advanced Interface Design, pp. 473–513: Oxford Press, NY, 1995. EXTERNAL
H. Li, “Human Factor Research on the Measurement of Subjective Three Dimensional Fatigue,” J. Broadcast Eng., 15(5): 607–616, 2010. EXTERNAL
B. G. Witmer and M. J. Singer, “Measuring Presence in Virtual Environments: A Presence Questionnaire,” Presence Teleop. Virt. Environ., 7(3):225–240, 1998. EXTERNAL
T. Kim and F. Biocca, “Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion,” J. Comput. Mediat. Commun., 3, Sep. 1997. EXTERNAL
M. Slater and M. Usoh, “Presence in Immersive Virtual Environments,” Proc. 1993 IEEE Virtual Reality Annual Internat. Symp., pp. 90–96, 1993. EXTERNAL
K. Kham, H. Lee, and S. Lee, “The Effect of Viewing Distance and the Speed of Motion-in-Depth on Visual Fatigue,” Sci. Emot. Sensib., 12(2):169–180, 2009. EXTERNAL

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Sungmin Cho, Yanghyun Choi, Chongwook Chung, and Younghui Kim; Research on Audience Response to Multiple-Screen Projection, SMPTE Motion Imaging Journal ( Volume: 126, Issue: 6, August 2017); SMPTE, 2017. Available at https://doi.org/10.5594/JMI.2017.2709842

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Sungmin Cho, Yanghyun Choi, Chongwook Chung, and Younghui Kim; Research on Audience Response to Multiple-Screen Projection, SMPTE Motion Imaging Journal ( Volume: 126, Issue: 6, August 2017); SMPTE, 2017. Available at https://doi.org/10.5594/JMI.2017.2709842

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<span class="citation">Sungmin Cho, Yanghyun Choi, Chongwook Chung, and Younghui Kim; <cite>Research on Audience Response to Multiple-Screen Projection</cite>, SMPTE Motion Imaging Journal ( Volume: 126, Issue: 6, August 2017); SMPTE, 2017. Available at <a href="https://doi.org/10.5594/JMI.2017.2709842" target="_blank" rel="noopener">https://doi.org/10.5594/JMI.2017.2709842</a></span>

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Sungmin Cho, Yanghyun Choi, Chongwook Chung, and Younghui Kim; Research on Audience Response to Multiple-Screen Projection, SMPTE Motion Imaging Journal ( Volume: 126, Issue: 6, August 2017); SMPTE, 2017
doi: 10.5594/JMI.2017.2709842
url: https://doi.org/10.5594/JMI.2017.2709842

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<li>
Sungmin Cho, Yanghyun Choi, Chongwook Chung, and Younghui Kim; <cite id="bib-10-5594-jmi-2017-2709842">Research on Audience Response to Multiple-Screen Projection</cite>, SMPTE Motion Imaging Journal ( Volume: 126, Issue: 6, August 2017); SMPTE, 2017
<span class="doi">10.5594/JMI.2017.2709842</span>
</li>