Viewer's Choice: Rethinking Media Personalization in a Multiscreen World

Metadata

Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: SMPTE Mot. Imag. J
Volume: 125, No. 3, pp. 1–6
Abstract: Television (TV) as a medium is undergoing two notable trends—dispersion and atomization. Dispersion is the evolution of TV from single-screen-at-a-time viewing into a rich, distributed viewing experience across multiple screens. Atomization is the transition from linear to nonlinear storytelling with substantial user control of the media consumption process. Without a technology solution, these two trends have the potential to adversely affect the economics of TV in increased content costs, increased user experience (UX) complexity, and, therefore, decreased user participation. This paper proposes a media services architecture that enables the delivery of richer multiscreen media experiences while still maintaining the coherence of the experience and the cost of the service delivery. We share a practical experience in running such a system over a large, globally diverse media corpus. The working system supports a social Electronic Program Guide UX leveraging both current and emerging (wearables and Internet of Things) device platforms.
Publication Date: 2016-04-01
DOI: 10.5594/JMI.2016.2532038
ISSN: Print: 1545-0279 | Electronic: 2160-2492
Link: https://doi.org/10.5594/JMI.2016.2532038
Author(s): Venu VasudevanARRIS Group Inc, USA
Keyword(s): Electronic Program Guide, Multiscreen, User Experience
Copyright: © 2016 IEEE

Bibliographic Reference(s)

“Meet the Screens, Improve Your Multi-screen Marketing by Understanding How Consumers Relate Differently to Each Screen,” http://goo.gl/FWL7RM. EXTERNAL
V. Vasudevan, J. Wickramasuriya, S. Chiricescu, and G. Drieu, “Can context tame web TV? Reconciling infinite choice and zero effort,” 2013 IEEE International Conference on Pervasive Computing, 2013. EXTERNAL
“Google Multi-Screen World Study,” https://goo.gl/AeRsqQ. EXTERNAL
“The TV App Opportunity,” http://goo.gl/BYWU1q.Presented at IBC 2015, Amsterdam, The Netherlands, 10–15 September 2015. This paper is published here by kind permission of IBC. Copyright © IBC. EXTERNAL
A. Nandakumar and J. Murray, “Companion apps for long arc TV series: Supporting new viewers in complex storyworlds,” Proc. of the 2014 ACM International Conference on Interactive Experiences for TV and Online Video, pp. 3–10, 2014. EXTERNAL
“Google's Seriously Cool New Android Radial Menu Design Revealed,” http://goo.gl/olPwB2. EXTERNAL
V. Vasudevan and J. Wickramasuriya, “Social & interactive TV: An outside-in approach,” Future TV, European Interactive TV Conference (EuroITV), 2011. EXTERNAL

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Venu Vasudevan; Viewer's Choice: Rethinking Media Personalization in a Multiscreen World, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 3, April 2016); SMPTE, 2016. Available at https://doi.org/10.5594/JMI.2016.2532038

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Venu Vasudevan; Viewer&#x27;s Choice: Rethinking Media Personalization in a Multiscreen World, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 3, April 2016); SMPTE, 2016. Available at https://doi.org/10.5594/JMI.2016.2532038

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<span class="citation">Venu Vasudevan; <cite>Viewer&#x27;s Choice: Rethinking Media Personalization in a Multiscreen World</cite>, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 3, April 2016); SMPTE, 2016. Available at <a href="https://doi.org/10.5594/JMI.2016.2532038" target="_blank" rel="noopener">https://doi.org/10.5594/JMI.2016.2532038</a></span>

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Venu Vasudevan; Viewer's Choice: Rethinking Media Personalization in a Multiscreen World, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 3, April 2016); SMPTE, 2016
doi: 10.5594/JMI.2016.2532038
url: https://doi.org/10.5594/JMI.2016.2532038

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<li>
Venu Vasudevan; <cite id="bib-10-5594-jmi-2016-2532038">Viewer&#x27;s Choice: Rethinking Media Personalization in a Multiscreen World</cite>, SMPTE Motion Imaging Journal ( Volume: 125, Issue: 3, April 2016); SMPTE, 2016
<span class="doi">10.5594/JMI.2016.2532038</span>
</li>