The Material eXchange Format (MXF) and the Workflow Revolution

John Ive joined Sony Broadcast & Professional Europe in 1978 as general manager, advanced developments, leading an extensive team of research engineers. In 1985 he was promoted to director, product management, responsible for the planning and introduction of new broadcast and professional products. In 1990 he was made head of the company's Broadcast & Professional Audio Business Division. He assumed his current position in 1998. — An honors graduate in electronics, Ive first joined the BBC in London where he gained valuable operational experience. In 1974 he started a four-year period at the Independent Broadcasting Authority (IBA) working on digital video research. Throughout his career at Sony, Ive has contributed to the digitalization of the television industry. In recent years he has had similar involvement in the move towards IT-based production and high-definition television. — Ive is a Fellow of SMPTE, a Fellow and Silver Medal holder of the Royal Television Society (RTS), a member of the FKTG in Germany, a member of the IEE, and a Chartered Engineer. He is also a director of the Professional MPEG Forum, an open industry organization working towards interoperability in networked environments.