Journal of the Society of Motion Picture Engineers ( Volume: 27, Issue: 4, October 1936)

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The Business Screen—Some Demands Made by and upon it

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Publisher: SMPTE — White Plains, NY, USA
Doc Type: Journal Article
Content Type: Original Research
Abbreviated Title: J SMPE
Volume: 27, No. 4, pp. 431–439
Abstract: Motion pictures have been used for advertising for a number of years, but only in the last few years has the use of the business film reached such outstanding proportions. The majority of such films are now shown on 16-mm. sound equipment. Some of the applications that have been made and the various groupings into which the several types of advertising pictures fall are described, including a brief historical explanation of why various types of films came into use.
Publication Date: 1936-10-01
DOI: 10.5594/J14743
ISSN: Print: 0097-5834
Link: https://doi.org/10.5594/J14743
Author(s): W. F. KruseBell & Howell Company, Chicago, Ill.
Copyright: © 1936 Society of Motion Picture and Television Engineers, Inc.

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W. F. Kruse; The Business Screen—Some Demands Made by and upon it, Journal of the Society of Motion Picture Engineers ( Volume: 27, Issue: 4, October 1936); SMPTE, 1936. Available at https://doi.org/10.5594/J14743

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W. F. Kruse; The Business Screen—Some Demands Made by and upon it, Journal of the Society of Motion Picture Engineers ( Volume: 27, Issue: 4, October 1936); SMPTE, 1936. Available at https://doi.org/10.5594/J14743

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<span class="citation">W. F. Kruse; <cite>The Business Screen—Some Demands Made by and upon it</cite>, Journal of the Society of Motion Picture Engineers ( Volume: 27, Issue: 4, October 1936); SMPTE, 1936. Available at <a href="https://doi.org/10.5594/J14743" target="_blank" rel="noopener">https://doi.org/10.5594/J14743</a></span>

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W. F. Kruse; The Business Screen—Some Demands Made by and upon it, Journal of the Society of Motion Picture Engineers ( Volume: 27, Issue: 4, October 1936); SMPTE, 1936
doi: 10.5594/J14743
url: https://doi.org/10.5594/J14743

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<li>
W. F. Kruse; <cite id="bib-10-5594-j14743">The Business Screen—Some Demands Made by and upon it</cite>, Journal of the Society of Motion Picture Engineers ( Volume: 27, Issue: 4, October 1936); SMPTE, 1936
<span class="doi">10.5594/J14743</span>
</li>