Color TV Commercials by use of Direct Artwork with Opaques

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Publisher: SMPTE
Doc Type: Journal Article
Article Type: research-article
Abstract: Presenting and transmitting a color commercial during the station break seemed at first no problem because there were available 35mm slides, color film and the live color camera. However, experience during some 400 color programs transmitted through this station — several hundred hours originating from NBC network and the balance originating in this station's own studios — showed that none of these methods of handling the station break was entirely satisfactory. The solution to this problem for WTMJ-TV was found in its new Colorbal unit.
Publication Date: 1956-05-01
DOI: 10.5594/J07339
Link: https://doi.org/10.5594/J07339
Author(s): Phillip B. Laeser

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Phillip B. Laeser; Color TV Commercials by use of Direct Artwork with Opaques, Journal of the SMPTE ( Volume: 65, Issue: 5, May 1956); SMPTE, 1956. Available at https://doi.org/10.5594/J07339

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Phillip B. Laeser; Color TV Commercials by use of Direct Artwork with Opaques, Journal of the SMPTE ( Volume: 65, Issue: 5, May 1956); SMPTE, 1956. Available at https://doi.org/10.5594/J07339

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Phillip B. Laeser; Color TV Commercials by use of Direct Artwork with Opaques, Journal of the SMPTE ( Volume: 65, Issue: 5, May 1956); SMPTE, 1956. Available at https://doi.org/10.5594/J07339

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<span class="citation">Phillip B. Laeser; <cite>Color TV Commercials by use of Direct Artwork with Opaques</cite>, Journal of the SMPTE ( Volume: 65, Issue: 5, May 1956); SMPTE, 1956. Available at <a href="https://doi.org/10.5594/J07339" target="_blank" rel="noopener">https://doi.org/10.5594/J07339</a></span>

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Phillip B. Laeser; Color TV Commercials by use of Direct Artwork with Opaques, Journal of the SMPTE ( Volume: 65, Issue: 5, May 1956); SMPTE, 1956
doi: 10.5594/J07339
url: https://doi.org/10.5594/J07339

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Phillip B. Laeser; <cite id="bib-10-5594-j07339">Color TV Commercials by use of Direct Artwork with Opaques</cite>, Journal of the SMPTE ( Volume: 65, Issue: 5, May 1956); SMPTE, 1956
<span class="doi">10.5594/J07339</span>
</li>