Film and Video: A Producer's Viewpoint

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Publisher: SMPTE
Doc Type: Journal Article
Article Type: research-article
Abstract: “The quirky unreliability of our visual communication technology - whether motion-picture, multi-image, or electronic - has been a recurrent theme in our industries ever since the LumiPre brothers established the first film theater in Paris 87 years ago. But the failure of the Tinian screening was more than a mere technical snafu. It represented a fundamental misunderstanding of the nature of visual literacy, something that technology alone cannot remedy.” “… a changeover will require, among many other things, a fundamental perceptual change in this country, and in every other major center of commerce. That perceptual change will entail a vastly increased public comprehension of what I referred to a few moments ago as ‘visual literacy’ - the ability to comprehend and process information, attitudes, and feelings through visual media.”
Publication Date: 1983-07-01
DOI: 10.5594/J00729
Link: https://doi.org/10.5594/J00729
Author(s): Paul Mareth

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Paul Mareth; Film and Video: A Producer's Viewpoint, SMPTE Journal ( Volume: 92, Issue: 7, July 1983); SMPTE, 1983. Available at https://doi.org/10.5594/J00729

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Paul Mareth; Film and Video: A Producer&#x27;s Viewpoint, SMPTE Journal ( Volume: 92, Issue: 7, July 1983); SMPTE, 1983. Available at https://doi.org/10.5594/J00729

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Paul Mareth; Film and Video: A Producer's Viewpoint, SMPTE Journal ( Volume: 92, Issue: 7, July 1983); SMPTE, 1983. Available at https://doi.org/10.5594/J00729

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<span class="citation">Paul Mareth; <cite>Film and Video: A Producer&#x27;s Viewpoint</cite>, SMPTE Journal ( Volume: 92, Issue: 7, July 1983); SMPTE, 1983. Available at <a href="https://doi.org/10.5594/J00729" target="_blank" rel="noopener">https://doi.org/10.5594/J00729</a></span>

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Paul Mareth; Film and Video: A Producer's Viewpoint, SMPTE Journal ( Volume: 92, Issue: 7, July 1983); SMPTE, 1983
doi: 10.5594/J00729
url: https://doi.org/10.5594/J00729

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Paul Mareth; <cite id="bib-10-5594-j00729">Film and Video: A Producer&#x27;s Viewpoint</cite>, SMPTE Journal ( Volume: 92, Issue: 7, July 1983); SMPTE, 1983
<span class="doi">10.5594/J00729</span>
</li>