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    "abstract": "Many media and entertainment-based organizations are currently examining various Digital Asset Management (DAM) systems and attempting to develop a digital asset management strategy to handle the increasing volumes of content passing through their facilities. All such organizations, however, have large amounts of media content already stored in various tape and film formats, including analog and digital formats, in various states of preservation. Most content owners will find that the most effective systems will support well-organized, searchable and controlled libraries of physical assets with a combination of appropriate DAM systems for their particular applications. A well thought out, comprehensive system will optimize the utility of existing libraries containing huge amounts of content, allow new content to be produced and stored in virtual formats, maintain integrated access to all of these materials, and allow easy extraction, conversion and metadata generation from library materials.",
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    "authors": [
      {
        "affiliation": "Xytech Systems Corporation",
        "bio": "Hugh R. Heinsohn, General Manager, Xytech Systems Corporation Hugh has 25 years of entertainment industry experience and joined Xytech in July 2000. He holds a B.A. degree in media production and presentation from Indiana University. He has been the Managing Partner of an advertising agency, Director of Marketing for a telecommunications equipment manufacturer and Director of Export Sales for a broadcast equipment supplier. Before joining Xytech, he was General Manager for the US operations of Digital Vision AB of Sweden. He has been active in various industry organizations, including the Advanced Television Systems Committee (ATSC) and the Society of Motion Picture and Television Engineers (SMPTE). Hugh is responsible for Xytech operations in North America.",
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    "docTitle": "“Need for Integration of Physical and Virtual Media Asset Systems”",
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