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    "abstract": "NTSC's 27-year exclusive reign as the sole US standard for video image creation, transmission, processing, switching, mixing, keying, recording, editing, distribution and broadcasting, started to end at the beginning of what SMPTE named as “The Digital (1980s) Decade at the Toronto Television Conference. Ten years later, NTSC's monarchical reign is being threatened by not one but three digital and a pair of newcomer analog contenders, all vigorously championed by technopolitically astute legions of television and communications industry technologists. Broadcasters and program producers didn't nurture the television industry technologists that have led the recording format evolution parade from NTSC to CAV to D-1, D-2 and beyond, using recording media ranging from magnetic tape through magnetic and optical disks and on to optical paper tape. Neither did they sire or nurture the communications industry technologists who have shut down NTSC full bandwidth, long haul, terrestrial microwave transmission in favor of bandwidth-compressed DS-3 (44.7 Mbps) and even DS-1 (1.544 Mbps) tariffed terrestrial fiber optic transmission services. This paper is purposefully organized and challengingly written, to encourage vigorous debate about the merits of the menage a trois rule which now confronts us. It concludes with some conjecture about the possibility of moving SMPTE onto a course “back to the future” — arriving finally at a single US standard for video image creation, transmission, processing, switching, mixing, keying, recording, editing, distribution and broadcasting.",
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    "authors": [
      {
        "affiliation": "Artel Communicatons Corporation Hudson, Mass.",
        "bio": "Bob Paulson is an internationally known consultant, writer and executive whose television industry career began in 1950 as Bob Banner's Assistant Director on the CBS Sunday night Fred Waring Televison Show when 11 affiliate stations were interconnected live from New York via “15 Van,” and the rest were supplied by deliveries of television's first recording medium, kinescope film. During a decade of employment at Ampex beginning in 1952, he was a participant in many audio and video recording product technical breakthroughs — multichannel audio master recording, broadcast-quality consumer stereo audiotape systems, the VR-1000 quadruplex monochrome VTR first-generation video editing equipment and color video recording accessories. In the 1960s and early 1970s at Precision Instrument Company and Microtime Inc., Paulson participated in the design and start-up marketing of the 1-inch helical scan VTR and stand-alone analog and digital TBCs. He founded AVP Communication in 1974 to provide a broad range of consulting services to television industry manufacturers and end users. During this period, and now as an Artel Communications executive, he has been involved with recording and transmission standards development in his client assignments, as a member of many SMPTE technical committees, and as a prolific writer and speaker. Paulson's unstinting services to SMPTE since 1955 won him the 1988 Outstanding Service to the Society Award. He is a Life Member of the IEEE, a Life Fellow of the AFCEA, and an SBE Certified Senior Engineer. He has been listed in “Who's Who in Finance and Industry” since the late 1970s. He holds an A.B. in Communications Arts and an M.S. in electrical engineering from Dartmouth College and its associated Thayer School of Engineering.",
        "name": "C. Robert Paulson"
      }
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      "year": "1989",
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    "docLabel": "SMPTE Meetings and Conferences ( February 1989)",
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    "docTitle": "Surviving in Broadcasting's Standards “Ménage à Trois”",
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    "doi": "10.5594/M00746",
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    "number": "26",
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    "pages": "136–141",
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    "publicationDate": "1989-02-01",
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    "resolvedHref": "https://journal.smpte.org/conferences/Better%20Video%20Images:%2023rd%20Annual%20SMPTE%20Television%20Conference/16/",
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    "volume": "1989",
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