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    "abstract": "In a television station, we hear a lot about maintaining the consistency and quality of the on-air look. What makes up an on-air look. Is it just having 10 good news graphics a night? Or is it a $100,000 metallic station logo that flies over the city skyline every time the promotion department has an avail? Is it having a nice open for your 6pm newscast? None of those examples by themselves make up the on-air look. The on-air look is the station's recognizable image or identity throughout a days worth of programming, from sign-on to sign-off. Elements that make up the on-air look include Station Image Graphics, News Graphics and Programming and Promotional Graphics.",
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    "authors": [
      {
        "affiliation": "Ampex Corp. Redwood City, California",
        "bio": "Cathy Galvin is currently employed with Ampex Corp. as manager of graphics applications in Redwood City, Calif. This is a newly created position in Ampex. She was formerly an Ampex graphics product specialist based in Chicago. Prior to that, from May 1984 to Aug. 1986, she was with Whas, Inc., as director of art. She developed one of the first “all-electronic” graphics in-house art departments that serviced the market's number-1 television station, two radio stations, and Louisville Productions-Film & Commercial Production Co. Beta-tested the first ESS-3 and AVA-3. Previously she was with WTOL-TV-Creative Services, as art director. From May 1984 to Aug. 1986, she freelanced and consulted with Ampex Corp. and trained various users both domestically and internationally.",
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      "year": "1988",
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    "docTitle": "Graphics for Engineering",
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    "number": "16",
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    "pages": "313–320",
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    "publicationDate": "1988-01-01",
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    "publisher": "SMPTE",
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    "volume": "1988",
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