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    "abstract": "VP9, an emerging compression technology, promises up to 2x bandwidth gains over the current H.264 and VP8 formats. As a result, VP9 contributes to enhanced user experience for video consumption and is driving adoption of higher resolutions like 4K/UHD enabling stronger growth in online video. The advantages offered by VP9 have been extensively leveraged by Google and YouTube to enhance its video services. — With most advancements in video codec technologies, big gains in compression are accompanied with a significant increase in processing complexity. Ittiam, in collaboration with the Google webM team and the Alliance for Open Media (AOM), has worked extensively on VP9 codecs to improve the usability and practicality of VP9 software. This paper provides an overview of the VP9 standard, its relevance and benefits to the online video industry. It also includes an objective comparison of VP9 with H.264 software on parameters like bandwidth compression and encoding complexity. Through the comparison, the paper identifies key challenges with currently available VP9 implementations and provides an overview of the performance and quality gains achieved by Ittiam's VP9 software.",
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    "authors": [
      {
        "affiliation": "Ittiam Systems, Bangalore India",
        "name": "Mukund Srinivasan"
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    "authors$meta": {
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      "version": "smpte-idams-publication@v1"
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      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
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    "copyright": {
      "holder": "Society of Motion Picture and Television Engineers, Inc.",
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        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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      "year": "2016",
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        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
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        "version": "smpte-idams-publication@v1"
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      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
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      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "docId": "10.5594-M001734",
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      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
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      "version": "smpte-idams-publication@v1"
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    "docLabel": "SMPTE Meetings and Conferences ( October 2016)",
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      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "docTitle": "VP9 Encoder and Decoders for Next Generation Online Video Platforms and Services",
    "docTitle$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
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      "version": "smpte-idams-publication@v1"
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    "docType": "Conference Paper",
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      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
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    "doi": "10.5594/M001734",
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      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
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    "isbn": {
      "print": "978-1-61482-957-7",
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        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
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    "journalTitle": "SMPTE 2016 Annual Technical Conference and Exhibition",
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    "keywords": [
      "VP9",
      "AOM",
      "OTT",
      "Video Compression",
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      "Video Optimizations",
      "Video Quality"
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      "confidence": "high",
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    "number": "10",
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      "version": "smpte-idams-publication@v1"
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    "pages": "1–14",
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    "publicationDate": "2016-10-25",
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        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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      "country": "USA",
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        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Conference Repository/Conference Papers/2016/7819436/7819437/07819636.xml) via idamsIngest.js",
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        "note": "References parsed from the published PDF (Conference Repository/Conference Papers/2016/7819436/7819437/07819636.pdf). SMPTE's library delivery has no reference file or full text for this paper (src/main/reports/smpte-upstream/referenceFilesTruthTable.md). Cross-check: Crossref lists 9 reference(s) for this DOI; 9 parsed from the PDF.",
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