{ "$schema": "/api/schemas/documents.schema.json", "apiVersion": "1.0.0", "generatedAt": "2026-07-09T21:16:49.031Z", "sourcePath": "src/main/data/docs", "docId": "10.5594-M001430", "document": { "abstract": "The past year has been, quite possibly, the most eventful ever in the development of efficient advertising workflows. We can now embed a digital version of the infamous advertising slate in delivered commercials, using the Advanced Media Workflow Association's AS-12. BXF can be used to exchange not only the schedule of commercials, but instructions to move them from point A to B, as well as move the full complement of their metadata. BXF is also developing the ability to move copy rotation instructions from agency to broadcaster, filling the biggest gap existing today in the workflow. Ad-ID bridges all of this, making unique commercial identification simple. With an ever-expanding array of delivery platforms, as well as targeted advertising, maximum efficiency for advertising workflows has gone from a nice idea to a must-have. The good news is that we now have the tools to make it all work. We'll show how the whole thing fits together today, using industry standard approaches, making the pipe dream of automated advertising workflows a reality.", "abstract$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "authors": [ { "affiliation": "Harris Corporation", "name": "Christopher Lennon" }, { "affiliation": "Advertising Digital Identification LLC (Ad-ID)", "name": "Harold S Geller" } ], "authors$meta": { "confidence": "high", "note": "Object form (schema 2.3.0) migrated from string form via migrateAuthorsToObjectForm.js; bio/affiliation backfilled from _source/SMPTE/HIGHWIRE/ NLM ++", "source": "parsed", "updated": "2026-06-23T00:04:25.562Z", "version": "authors-migrate-object-form@v1" }, "contentType": "orig-research", "contentType$meta": { "confidence": "high", "note": "Canonical-confirmed full paper (summary-abstract set is orig-research in the SMPTE canonical repos); HIGHWIRE-era abstract label was a delivery artifact", "originalValue": "summary-abstract", "source": "resolved", "updated": "2026-07-09T19:12:47.628Z", "version": "contenttype-fixes@v1" }, "copyright": { "holder": "Society of Motion Picture and Television Engineers, Inc.", "holder$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "year": "2012", "year$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" } }, "copyright$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "docId": "10.5594-M001430", "docId$meta": { "confidence": "high", "note": "Derived from DOI 10.5594/M001430", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "docLabel": "SMPTE Meetings and Conferences ( October 2012)", "docLabel$meta": { "confidence": "medium", "note": "Composed from venue title, volume/issue and date", "source": "inferred", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "docTitle": "The Pipe Dream Becomes Real: Advertising Workflows Come of Age", "docTitle$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "docType": "Conference Paper", "docType$meta": { "confidence": "high", "note": "NLM
— SMPTE conference paper", "source": "inferred", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "doi": "10.5594/M001430", "doi$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "href": "https://doi.org/10.5594/M001430", "href$meta": { "confidence": "high", "note": "Constructed from DOI 10.5594/M001430", "source": "inferred", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "keywords": [ "Advertising", "Workflow", "BXF", "MXF", "Traffic" ], "keywords$meta": { "confidence": "high", "note": "Backfilled from SMPTE canonical repository index_terms, mapped through controlledKeywords + curated synonym folds (keywordVocabDecisions.json) (smpte-canonical-audit/canonicalLibrary.*.json)", "originalValue": null, "source": "parsed", "updated": "2026-07-08T23:52:57.741Z", "version": "smpte-canonical-repo@v1" }, "number": "10", "number$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "pages": "1–12", "pages$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "publicationDate": "2012-10-01", "publicationDate$meta": { "confidence": "high", "note": "Day absent in NLM source — padded to 01", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "publisher": "SMPTE", "publisher$meta": { "confidence": "high", "note": "Normalised to registry \"SMPTE\" convention from NLM publisher-name (The Society of Motion Picture and Television Engineers)", "source": "inferred", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "publisherLocation": { "city": "White Plains, NY", "city$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" } }, "publisherLocation$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" }, "references": { "bibliographic": [ "orphan/10.5594-M001430/bibr1-10.5594_M001430", "orphan/10.5594-M001430/bibr2-10.5594_M001430", "orphan/10.5594-M001430/bibr3-10.5594_M001430", "orphan/10.5594-M001430/bibr4-10.5594_M001430", "orphan/10.5594-M001430/bibr5-10.5594_M001430", "orphan/10.5594-M001430/bibr6-10.5594_M001430" ], "bibliographic$meta": { "confidence": "medium", "note": "Extracted from NLM via extractSmpteConferenceRefs.js (precheck-reuse)", "source": "parsed", "updated": "2026-07-06T20:02:43.384Z" } }, "resolvedHref": "https://journal.smpte.org/conferences/The%202012%20Annual%20Technical%20Conference%20&%20Exhibition/1/", "resolvedHref$meta": { "confidence": "high", "note": "Backfilled from url.validate report #resolvedHref", "originalValue": null, "source": "resolved", "updated": "2026-06-19T20:59:07.438Z" }, "status": { "active": true, "active$meta": { "confidence": "medium", "note": "No explicit status in NLM source — conference papers default active", "source": "inferred", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" } }, "volume": "2012", "volume$meta": { "confidence": "high", "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/ORIGINAL SAMPLES/Conferences/smptem_2012_10/10.5594_M001430.xml)", "source": "parsed", "updated": "2026-05-22T21:44:19.125Z", "version": "smpte-conference-paper-nlm@v1" } } }