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    "abstract": "The Blu-ray 3D™ specification allows the home entertainment industry to bring 3D movies directly into living rooms. While this new standard leverages the technical features of the existing Blu-ray Disc™ format, it also provides a number of enhancements to support a high quality Full HD 3D viewing experience. This paper will aim to provide an overview of the new features for Blu-ray 3D such as the new compression scheme called Multiview Video Coding (MVC), which enables a disc to contain a Full HD 1080p resolution per eye and at the same time allows for full 2D backwards compatibility. In addition, to the support for the new codec, Blu-ray 3D also allows for enhanced 3D interactivity and subtitles. There are a number of different ways to implement 3D graphical elements and interactivity - from leveraging 2D elements positioned in z-space all the way to real 3D elements. All of these options have a different impact on production and the user experience. A key challenge for any 3D format is to creatively manage the various objects positioned in z-space. Since video objects and various graphical overlays all have a depth associated to them, it is important to ensure they don't interfere with each other by creating conflicting visual impressions. This presentation will address the possibilities to efficiently manage this third dimension in a production environment and also discusses the required changes to the production processes to release titles in this new format.",
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        "name": "Michael Zink"
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