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  "docId": "10.5594-M001091",
  "document": {
    "abstract": "Nielsen measures television usage through the use of discreet digital audio watermarks (or codes) embedded within content by the programming community (networks, cable networks, syndicators and stations) for purposes of content identification. Nielsen also utilizes a vast reference array of signature matching technology as an additional content identification mechanism; one that is an equally vital and important approach. The audio watermark payload identifies the source or origin of the distribution feed via a SID (source identifier) assigned to the distribution outlet, date, and time stamp payload structure that is repeated at 2 second intervals. Application of watermarks in a broadcast center is achieved through use of rack mounted hardware encoders. The encoders by design are intended to be positioned on each broadcast feed along with backups positioned as near to the satellite uplink or transmitter as possible. A typical broadcast network may employ 12-15 encoders to support all live feeds as well as backup or emergency feeds. The task of the encoder is to simply and continuously apply watermarks to all content passing though the encoder on a 24×7 basis.",
    "abstract$meta": {
      "confidence": "high",
      "note": "Backfilled from SMPTE canonical repository (smpte-canonical-audit/canonicalLibrary.*.json)",
      "originalValue": null,
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    "authors": [
      {
        "affiliation": "SVP Client Engineering The Nielsen Company, 501 Brooker Creek Blvd., Oldsmar, FL33647",
        "name": "Paul Mears"
      },
      {
        "affiliation": "Global Communications The Nielsen Company, 501 Brooker Creek Blvd., Oldsmar, FL33647",
        "name": "Scott Brown"
      }
    ],
    "authors$meta": {
      "confidence": "high",
      "note": "Object form (schema 2.3.0) migrated from string form via migrateAuthorsToObjectForm.js; bio/affiliation backfilled from _source/SMPTE/HIGHWIRE/ NLM <contrib-group>+<aff>+<bio>",
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      "confidence": "high",
      "note": "Canonical-confirmed full paper (summary-abstract set is orig-research in the SMPTE canonical repos); HIGHWIRE-era abstract label was a delivery artifact",
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      "source": "resolved",
      "updated": "2026-07-09T19:12:47.628Z",
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    "copyright": {
      "holder": "Society of Motion Picture and Television Engineers, Inc.",
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        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
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        "updated": "2026-05-22T21:44:19.125Z",
        "version": "smpte-conference-paper-nlm@v1"
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      "year": "2011",
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        "confidence": "high",
        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
        "source": "parsed",
        "updated": "2026-05-22T21:44:19.125Z",
        "version": "smpte-conference-paper-nlm@v1"
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    "copyright$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
      "source": "parsed",
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    "docId": "10.5594-M001091",
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      "confidence": "high",
      "note": "Derived from DOI 10.5594/M001091",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "docLabel": "SMPTE Meetings and Conferences ( October 2011)",
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      "confidence": "medium",
      "note": "Composed from venue title, volume/issue and date",
      "source": "inferred",
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      "version": "smpte-conference-paper-nlm@v1"
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    "docTitle": "Nielsen Watermarking",
    "docTitle$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
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      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "docType": "Conference Paper",
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      "confidence": "high",
      "note": "NLM <article> — SMPTE conference paper",
      "source": "inferred",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "doi": "10.5594/M001091",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "href": "https://doi.org/10.5594/M001091",
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      "confidence": "high",
      "note": "Constructed from DOI 10.5594/M001091",
      "source": "inferred",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "number": "1",
    "number$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "pages": "1–11",
    "pages$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
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      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "publicationDate": "2011-10-01",
    "publicationDate$meta": {
      "confidence": "high",
      "note": "Day absent in NLM source — padded to 01",
      "source": "parsed",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
    },
    "publisher": "SMPTE",
    "publisher$meta": {
      "confidence": "high",
      "note": "Normalised to registry \"SMPTE\" convention from NLM publisher-name (The Society of Motion Picture and Television Engineers)",
      "source": "inferred",
      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "publisherLocation": {
      "city": "White Plains, NY",
      "city$meta": {
        "confidence": "high",
        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
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        "version": "smpte-conference-paper-nlm@v1"
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    "publisherLocation$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
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      "updated": "2026-05-22T21:44:19.125Z",
      "version": "smpte-conference-paper-nlm@v1"
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    "resolvedHref": "https://journal.smpte.org/conferences/The%202011%20Annual%20Technical%20Conference%20&%20Exhibition/40/",
    "resolvedHref$meta": {
      "confidence": "high",
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      "originalValue": null,
      "source": "resolved",
      "updated": "2026-06-19T20:59:07.438Z"
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      "active$meta": {
        "confidence": "medium",
        "note": "No explicit status in NLM source — conference papers default active",
        "source": "inferred",
        "updated": "2026-05-22T21:44:19.125Z",
        "version": "smpte-conference-paper-nlm@v1"
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    "volume": "2011",
    "volume$meta": {
      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001091.xml)",
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