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    "abstract": "This paper will introduce the core concepts associated with the modern integration of the software systems used in media facilities. The principles of Service-Oriented Architecture (SOA) and associated technologies will be described in an introductory and accessible form. This session will also provide a tutorial on the basics of cloud technology. Public and Private clouds, SaaS, PaaS, BPaaS, and other related topics will be covered. Advantages and disadvantages in taking a cloud based approach will be examined. The application of these technologies in the Media industry will be interlaced throughout the presentation. It is intended that this presentation would provide the introduction to a session of papers around the Cloud and SOA.",
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