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    "abstract": "The 30 second commercial used to be the engine that drove the Broadcast business, funding both Broadcasters and their suppliers, especially Post houses. That engine started misfiring some years ago and there is no sign that it is going to work in the same way ever again.",
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      "note": "Backfilled from SMPTE canonical repository (smpte-canonical-audit/canonicalLibrary.*.json)",
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        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001042.xml)",
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      "note": "Derived from DOI 10.5594/M001042",
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      "confidence": "medium",
      "note": "Composed from venue title, volume/issue and date",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001042.xml)",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001042.xml)",
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      "confidence": "high",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001042.xml)",
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      "updated": "2026-05-22T21:44:19.125Z",
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    "pages": "1–4",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001042.xml)",
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      "updated": "2026-05-22T21:44:19.125Z",
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      "confidence": "high",
      "note": "Normalised to registry \"SMPTE\" convention from NLM publisher-name (The Society of Motion Picture and Television Engineers)",
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        "confidence": "high",
        "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001042.xml)",
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      "confidence": "high",
      "note": "Parsed from NLM article XML (_source/SMPTE/HIGHWIRE/Source Bak/smptem/10.5594_M001042.xml)",
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        "confidence": "medium",
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        "updated": "2026-05-22T21:44:19.125Z",
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      "confidence": "high",
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