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    "abstract": "Versatile Video Coding (VVC or H.266) is the latest video coding standard jointly developed by the International Organization for Standardization/International Electrotechnical Commission (ISO/IEC) Motion Picture Experts Group (MPEG) and International Telecommunication Union-Telecommunication (ITU-T) Video Coding Experts Group (VCEG). With best-in-class compression performance, VVC can enhance existing applications and enable new services. As the first VVC implementations enter the market, several application-oriented standards-developing organizations and industry fora are defining VVC-based profiles and corresponding receiver capabilities. However, these specifications don't typically prescribe how a service is realized and the impact of the codec's operational parameters on delivered compression performance. To this end, the Media Coding Industry Forum has developed VVC technical guidelines. These guidelines will serve as a reference for VVC configuration choices to address operational, interoperability, and regulatory needs while achieving optimal compression performance. This paper presents an overview of the guidelines' scope, followed by a discussion of VVC configuration aspects, with focus on new features that are of utmost relevance to broadcast and streaming.",
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        "name": "Lukasz Litwic Ericsson"
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        "name": "Dmytro Rusanovskyy"
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