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  "docId": "10.5594-JMI.2021.3052544",
  "document": {
    "abbrevTitle": "SMPTE Mot. Imag. J",
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      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
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    "abstract": "Among the numerous enhancements brought by Advanced Television Systems Committee (ATSC) 3.0 to build the next-generation TV, personalized content is one of the most innovative and awaited. Nowadays, consumers have become used to an interactive content consumption on their mobile devices, whereas television continued its traditional one-way broadcast delivery path. To minimize this gap, ATSC 3.0 paves the way for a new content delivery model based on a broadcast/broadband hybridization. This important step allows content providers to enhance a linear broadcasted program with highly customized content, such as local weather forecast or emergency alerts, and more specifically targeted content. The aim of this tutorial is to breakdown and explain the entire production workflow and show how this technology can lead to a win–win situation for both viewers, broadcasters, advertisers, and equipment vendors.",
    "abstract$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "authors": [
      {
        "bio": "Luke Fay is a senior manager of technical standards at Sony Home Entertainment and Sound Products, San Diego, CA. Currently, he is involved with the development of the next-generation broadcast television in a variety of standards organizations and their efforts to educate members of the new possibilities available with ATSC 3.0. He has more than 20 years of experience in digital communications systems engineering and receiver design. He received a BS degree in electrical engineering from the University of Arizona, Tucson, AZ, and an MS degree in electrical engineering from National Technological University, Singapore. He has been granted more than 13 patents in the area of digital signal processing. He is currently serving as the chairman of the Advanced Television Systems Committee (ATSC) Technology Group 3 (TG3). He is also the recipient of the 2015 Bernard J. Lechner Award for technical and leadership contributions to the ATSC. He became a SMPTE Fellow in 2018.",
        "name": "Luke Fay"
      },
      {
        "bio": "Lucas Gregory graduated from Université Polytechnique des Hauts (INSA HDF) de France, Famars, France, in 2017 with a master’s degree in audio and video system engineering. In 2017, he joined ATEME’s Research and Innovation Team, Rennes, France, in which he took part in several French collaborative projects to study and promote innovative technologies such as 360° video, next-generation audio codecs, and next-gen TV (ATSC 3.0). Currently, he is focused mainly on immersive audio technologies, but also on low-latency contents trans-packaging and delivery.",
        "name": "Lucas Gregory",
        "orcid": "0000-0003-4490-1217"
      },
      {
        "bio": "MickaëL Raulet is the chief technology officer (CTO) at ATEME, Rennes, France. He received a PhD degree in 2006 from Institut National des Sciences Appliquées (INSA) in electronic and signal processing in collaboration with Mitsubishi Electric Institute of Technical Education (ITE), Rennes, France. He is driving research and innovation at ATEME with several collaborative Research and Development (R&D) projects. He is participating in several standardization bodies for ATEME: Advanced Television Systems Committee (ATSC), digital video broadcasting (DVB), 3rd generation partnership project (3GPP), International Organization for Standardization/International Electrotechnical Commission (ISO/IEC), International Telecommunications Union (ITU), Motion Picture Experts Group (MPEG), DASH-IF, common media application format - industry forum (CMAF-IF), SVA, and ultrahigh definition (UHD) Forum. He is the author of several patents and more than 100 conference and journal scientific papers.",
        "name": "Mickaël Raulet",
        "orcid": "0000-0002-9704-1612"
      }
    ],
    "authors$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
    },
    "contentType": "orig-research",
    "contentType$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
    },
    "copyright": {
      "holder": "SMPTE",
      "holder$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
      },
      "year": "2021",
      "year$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
      }
    },
    "copyright$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
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    "docId": "10.5594-JMI.2021.3052544",
    "docId$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
    },
    "docLabel": "SMPTE Motion Imaging Journal ( Volume: 130, Issue: 2, March 2021)",
    "docLabel$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
    },
    "docTitle": "ATSC 3.0 Personalized Targeted Advertisement",
    "docTitle$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
    },
    "docType": "Journal Article",
    "docType$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
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    "doi": "10.5594/JMI.2021.3052544",
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      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
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    "href": "https://doi.org/10.5594/JMI.2021.3052544",
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      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
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    "issn": {
      "electronic": "2160-2492",
      "electronic$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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      "print": "1545-0279",
      "print$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
        "source": "parsed",
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        "version": "smpte-idams-publication@v1"
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    },
    "issn$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "journalAcronym": "MIJR",
    "journalAcronym$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "journalTitle": "SMPTE Motion Imaging Journal",
    "journalTitle$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
    },
    "keywords": [
      "ATSC 3.0",
      "Content Replacement",
      "Xlinks",
      "Hybrid broadcast/broadband"
    ],
    "keywords$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
    },
    "number": "2",
    "number$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
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    "pages": "22–28",
    "pages$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "publicationDate": "2021-03-01",
    "publicationDate$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "publisher": "SMPTE",
    "publisher$meta": {
      "confidence": "high",
      "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
      "source": "parsed",
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      "version": "smpte-idams-publication@v1"
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    "publisherLocation": {
      "city": "White Plains, NY",
      "city$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
        "source": "parsed",
        "updated": "2026-10-07T17:09:33.718Z",
        "version": "smpte-idams-publication@v1"
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      "country": "USA",
      "country$meta": {
        "confidence": "high",
        "note": "Ingested from SMPTE IDAMS <publication> (_source/SMPTE/Journal Article Repository/2021/7261654/9363030/09363095.xml) via idamsIngest.js",
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      "source": "parsed",
      "updated": "2026-10-07T17:09:33.718Z",
      "version": "smpte-idams-publication@v1"
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    "references": {
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        "confidence": "medium",
        "note": "References parsed from the published PDF (Journal Article Repository/2021/7261654/9363030/09363095.pdf). SMPTE's library delivery has no reference file or full text for this paper (src/main/reports/smpte-upstream/referenceFilesTruthTable.md). Cross-check: Crossref lists 9 reference(s) for this DOI; 9 parsed from the PDF.",
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    "volume": "130",
    "volume$meta": {
      "confidence": "high",
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