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    "abbrevTitle": "SMPTE Mot. Imag. J",
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      "version": "smpte-idams-publication@v1"
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    "abstract": "Today, targeted advertising (TA) needs no commercial justification. Even for the linear horizontal broadcasting ecosystem, TA is a necessary evolution to be on a par with the online video distribution on all these mobile devices and personal computers (PCs) where the addressability of advertising has been a solid reality for many years. It is going to be a reality even in the “old” horizontal broadcasting ecosystems, thanks to connected TVs and recent standardization by the digital video broadcasting (DVB) Projecti and the Hybrid Broadcast Broadband TV (HbbTV) Association.ii",
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    "authors": [
      {
        "bio": "Angelo Pettazzi is a strategic marketing consultant at Reti Televisive Italiane S.p.A., Cologno Monzese, Italy, part of the Mediaset Group, where he has worked since 1981. He is involved in strategic marketing, where he oversees DVB and HbbTV standardization activities. He is a member of the HD Forum Italia Technical Committee, the HbbTV Association Steering Group, the chair of the HbbTV Marketing and Education Working Group, and the chair of the DVB CM-TA, the DVB commercial module on TA.",
        "name": "Angelo Pettazzi",
        "orcid": "0000-0003-3066-6068"
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      "year": "2020",
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    "docLabel": "SMPTE Motion Imaging Journal ( Volume: 129, Issue: 8, September 2020)",
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    "docTitle": "Targeted Advertising for the Broadcasting Industry in DVB Markets",
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      "electronic": "2160-2492",
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    "publicationDate": "2020-09-01",
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