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He was a founding member of the Video Services Forum and a member of its board of directors from 1997 to 2001. He holds a BSEE from Clarkson University and an MBA from the University of Rochester.", "name": "Wes Simpson" }, { "bio": "Howard Greenfield is president of Go Associates, a global consulting firm helping companies bring technology to market. Greenfield has held senior management and consulting positions with Sun Microsystems, Informix Software, British Telecom, and Apple, Inc., and was responsible for creating and leading Sun's first Media Lab. In addition to collaborative development engagements with large organizations like Xerox PARC, Ericsson, and the American Film Institute, he has held leadership roles in numerous early stage companies. These include positions with start-ups in online video editing, content management, streaming, and advertising. Three were subsequently acquired by Ariba, IBM, and Microsoft.", "name": "Howard Greenfield" }, { "bio": "Steve Storozum has more than 30 years of experience developing and marketing telecom products and services. He earned an A.B. in physics from Washington University, St. Louis, an M.S.E.E. from Carnegie Mellon University, and pursued a Ph.D. in electrical engineering at Virginia Tech. He is currently with Level 3 Communications where he supports the system engineering needs of clients in Media and Entertainment markets. Storozum previously worked in marketing, business development, and engineering at telecom/datacom/video equipment and software suppliers. He has also contributed to television, data, and digital cinema standards through SMPTE and IEEE and is a former president and current board member of the Video Services Forum, a video transport industry organization. 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